Creating a Dialogue With Your Art
It's really important that we have a dialogue with our work, that our dialogue is happening openly between people. I know people and and there's no fault against this who release their work and their that's it, like it's theirs. They put it out there, but they don't want comments. They don't want feedback. There it is, and that's fine. But I think that a dialogue is important when we're speaking about art. From the standpoint of I want to affect somebody with what I'm doing, How can I do that? Will you open up the dialogue and a dialogue is really just two things put together. It's a provocation. It is me provoking you and then you responding to that provocation. That's what a dialogue is. Provocation can come in the form of a question. Discomfort, curiosity, shock. So many different things can cause a provocation in somebody even beauty. You may look at something and be awed by the beauty of it. That's your provocation. Now how will you respond to it? And a response could be looking a...
t it. That's your response. I've looked at it. I've responded by viewing it. Maybe you comment on it. Maybe you take action because of it. Maybe you saw an image of a sunrise. So the next day you wake up and you watch a sunrise that's taking action because of art. And as an artist, it is your job to provoke a response from the viewer. Be it little or big, uncomfortable or comfortable. It doesn't really matter as long as you understand what kind of response you want to provoke. And I think the best art knows that about itself. The best artists know what this art is meant to provoke from the person that they're sending it out to, And I think that's such a beautiful relationship to have with people viewing your art to say, I hope that this provokes something in you, whatever that may be. So then what's the goal of your image? Um, I think that when you take the creation of that goal to the extreme, make it as arresting as possible for the viewer. That's when you're going to achieve the goal that you have. You say What's my goal? What do I want them to do, What I want them to take action about Now make that as arresting as possible because art is generally fine. There's a lot of great art out there. There's a lot of good art. There's a lot of mediocre art. There is not a lot of really provoking art. So consider how you might address to that. And when I say provoking again, I don't mean controversial necessarily. I mean that it provokes a response. We can utilize verbal and nonverbal cues to provoke a response. The image might be the thing that provokes. Maybe what you write with it or what you say about it is the thing that provokes. So think about it beyond the art itself, How can you share in a way that provokes? What response do you want the viewer tohave? And then how do you want them to communicate that response? We have the ability to be very clear with the people viewing our art about how we want them to respond what we want them to dio, as opposed to you make something. You ship it off somewhere and you never, ever get to meet the people that are looking at it. We have that amazing ability. So think about the response now. Response comes from reaction and action. Everybody has a reaction to art, whether you ignore it or you look at it or you feel something or you don't it's a reaction no matter what, then you have to couple action with that reaction. So you react. Then you act. What's it going to be? How do you help people in that way to react and act to your art? Because most viewers will stop it. Reaction. And this is what causes lack of engagement with art is sometimes people stop with reaction because they don't know what else to Dio or they don't care enough. And that's okay. But I think that it's the job of the artist to then say, Well, I'm going to give you the tools to react to this in the way that I want you to or in the way that will be the most productive for our conversation. So as the artist putting your work out there, ask yourself, How can I give tools to my audience to take action in the way that I want them to? Then ask yourself, what is your call to action to your audience? You is the creator. What is your call to action if you had to write down which I am asking you to dio, if you had to write down what call to action you want people to have when they look at your work, What's it gonna be? I have a few images that I have put here that I want to show you in terms of the titles that I have associated with. Um, this is just one way that you can provoke a reaction and inaction from your audience. Titling is a really good way to lead people into a certain understanding of the work. This image that I'm showing you here is titled I got Trapped inside the House that I burned down myself and it's going to illicit a response from you because it's an evocative title. It is a title that you really have to read through. And then once you catch the meaning of it, you start your own associations with what that could mean to you and for you and what it has meant. This particular image is called. I blamed 100 hands for my violence. What does that mean to you? How do you associate with that even further because I could have just showed you this picture. But without the title, it leaves it more open ended. This image is a much simpler title. It's called offering. And what does that make you think of religion, perhaps giving to others? What does offering make you think of this image is called Risk Simple one word title, but it guides your thoughts in a certain way because we as artists, have the ability to guide our audience.