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Personal Branding

Lesson 1 from: Personal Branding: Creating a Strong Online Presence

Dennis Yu

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Lesson Info

1. Personal Branding

Lessons

Class Trailer

Chapter 1: Introduction

1

Personal Branding

02:36
2

Course Organization is Made Up of Strategy and Tactics

01:53
3

Personal Brand Manager Inputs and Outputs, Repurposing Content

02:16
4

Personal Branding Framework in Action

02:54
5

Quiz: Chapter 1: Introduction

Chapter 2: Plumbing

6

Inception of Products, People Buy from People

04:22
7

Facebook Public Figure Page

22:02
8

Boosting Posts

03:05
9

Quiz: Chapter 2: Plumbing

Chapter 3: Blogging

10

Repurposing Content Process for Selecting People on Fiverr

02:50
11

Topic Wheel, 6 Topics

04:36

Chapter 4: Networking

12

Power Networking Networking

03:35
13

Topic Wheel, 6 Topics

04:36
14

6 Types of Figureheads

01:41
15

Building a WHY, 3x3 Goals Sheet

03:33
16

Mapping Your Personal Goals

02:37
17

Network Mapping

03:17
18

Professional Content vs. Fun Content

04:22
19

Googling Yourself

20:13
20

How to get 10,000 views of your message

11:09
21

Quiz: Chapter 4: Networking

Chapter 5: Interviews

22

Interviewing and Being Interviewed

01:14
23

How to be an Expert Interviewer

03:57
24

Applying the Personal Branding Framework

06:27
25

Thank You Machine

08:13
26

Perceived vs. Actual Authority

07:54
27

Quiz: Chapter 5: Interviews

Chapter 6: Visual Content

28

Dennis' Personal Brand Manager

11:17
29

Amplification: Getting More From What's Working

04:05
30

Omnichannel and Omnipresence

04:08
31

Elements of a Powerful Facebook Page

20:00
32

LinkedIn for Powerful Personal Branding

09:10
33

Clients Brands and Relationships

00:15
34

The One Minute Video

05:55
35

Gratitude Videos

04:54
36

Your Speaker Reel

04:22
37

Making Money

03:37
38

Power Hours

07:44
39

WHY videos

06:32
40

Making One-Minute Videos

05:49
41

Remarketing

08:18
42

Repurposing Content Systematically

02:59
43

Twitter for Personal Branding

02:43
44

Quiz: Chapter 6: Visual Content

Chapter 7: Ascension Ladder

45

Making Money via the Ascension Ladder

09:48
46

WHY Videos in action

08:59
47

Quiz: Chapter 7: Ascension Ladder

Chapter 8: Fiverr Gigs

48

Using Fiverr to Build Your Personal Brand

05:15
49

How to Choose the Right Fiverr Sellers

10:56
50

Using Saved Gigs and Templates on Fiverr

08:15
51

Quiz: Chapter 8: Fiverr Gigs

Final Quiz

52

Final Quix

Lesson Info

Personal Branding

I am so excited to bring you the fiver personal branding course. This course is for you, if you are an entrepreneur trying to grow your reach, if you are a small business owner trying to sell more goods. If you're trying to publish your first book, if you are an author speaker coach, if you're a student trying to build your network, this is of course that we made for you and it's the first scientific step by step course that you can follow even if you don't have a budget and even if you don't have a team now, before you get started, I want to make sure you understand some common items that we're going to go through and understand the terminology and the way we've structured this course. The first is we're using the personal branding framework, this is a four part framework that you're going to use to collect your assets and to be able to execute all components of building your personal brand. Think of your personal brand as like a machine or a building or a structure that is beyond you...

rself and an extension of who you are. The first stage is your strategy brief, that's your goals, content and targeting, what is it that you stand for? What content reflects your mission and meaning and who is your message for? The next phase, is your assets. How do you organize all the assets, particularly your video content to your website, your social media accounts, all the other items that are part of what we call your plumbing, so that you can house all these different components, fiber is a fantastic place to be able to create, organize, edit and distribute those particular assets. The next phases, distribution, those assets have to live somewhere. How do you make sure that you can get those assets to your twitter, to your, linkedin, to your marketing materials, to your brochures, to tv to anywhere that you want to distribute your assets so people can see your personal brand. And the last stage is amplification when we have an asset that's working really well. Let's say it's a video interview, let's say it's a customer testimonial. How do we get the most out of that amplification is about getting the most that we can out of a particular asset, systematically using the fiber platform and I think you'll find that once you're able to take all the items that are in your head, all of your dreams and you put it into this personal branding framework, the system is going to do the work for you and no longer are you feeling overwhelmed thinking, oh my goodness, how am I going to be able to do all 15 of these things at the same time? And that's why we've partnered with Fiverr to put this course together so that you can start right where you are to be able to build your personal brand

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