my favorite topic in building personal branding is making money because if you're not making money, how are you able to afford to invest in the people that you need to work on your assets to be able to build your website to afford things like running ads unless you just want to do it for the heck of it and show off your lifestyle. But a sustainable personal brand is one that connects your y to the house to the what? Which is your topic will my favorite way If you're new in building a personal brand, if it's just you, if you're a small business owner, if you already have a regular job, but you're trying to do something part time is you start with something that we call the Power Hour and the power hour is how you do consulting to be able to charge for your time, A lot of people when they're new and they're starting out as a consultant or let's say, a social media marketing agency, they'll talk to anybody for free because they need business so bad. They're like, oh yeah, I'll talk to you...
, oh, let's talk on the phone and let's talk about your stuff. And of course you want to show them expertise, of course you want to generate business. Of course you want to show that you're amenable and you want to help. But how many times if you're selling something do you get on the phone or you meet someone at Starbucks and you spend an hour of your valuable time with them. And then only at the end after you spent all that time, you realize, you know what, they're actually a nightmare client. I don't want to work with them or they're not qualified, they don't have the budget or they're not, they don't really, they're not really a fit because I do this and they really want that, but I've already lost the hour of time. How bad does that feel when you've lost an hour of time and you've done that multiple times? How many people do you know? And it could be you yourself where you're trying to grow your business and you're so eager to give out your business cards, you're so eager to sell that home. You're so eager to pitch that new product that you have, that you just want to talk to everybody and you feel like if I just talked to enough people, if I just hustle hard enough, then I'll eventually get that sale right. If I have enough knows I'm just one step closer to a yes, I don't believe in that. I'm not saying never cold call, but a Power hour is where you're saying, look, I have expertise in this particular area and I'd love to help you do it. You need to book an hour and here's a process that we have. And of course they have to pay for the time. Now me, I do a lot of stuff in social media. So people come up to me even just this morning, someone came up to me on facebook and said, hey I have this question and this question this question and I answered the first question for free because it was real quick. It was like blah blah blah is the answer. But then they said, well how do I do this, this, this and this? And I said I'd love to help you book a power hour with me and I'd be glad to spend time to be able to analyze. We know whatever it was and he saw its $ to spend an hour with me, right? So he bogged on it and I said, you know, I do this for a living, right? So that's a phrase you want to be able to memorize if you're selling consulting or services or anything that involves your expertise in time. Is that if people expect to do it for free or expect you to get on the phone for free or come visit them for free. The phrase that you need to know is you know, I do this for a living, right? And that was like, oh yeah, yeah, yeah, yeah. Because if you're a heart surgeon, you don't expect to give away heart surgeries for free or if you want a restaurant, why would anyone expect you to give away your meals for free just because they're a friend, right? And if you're new, I know you're just starting out and you will help out friends and family initially, but you want to show that your professional and that you are paid to do what you do. And you start by setting up that power our. Now let's talk in our next section about what the power hour is and how you structure that.