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Repurposing Content Systematically

Lesson 42 from: Personal Branding: Creating a Strong Online Presence

Dennis Yu

Repurposing Content Systematically

Lesson 42 from: Personal Branding: Creating a Strong Online Presence

Dennis Yu

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Lesson Info

42. Repurposing Content Systematically

Lessons

Class Trailer

Chapter 1: Introduction

1

Personal Branding

02:36
2

Course Organization is Made Up of Strategy and Tactics

01:53
3

Personal Brand Manager Inputs and Outputs, Repurposing Content

02:16
4

Personal Branding Framework in Action

02:54
5

Quiz: Chapter 1: Introduction

Chapter 2: Plumbing

6

Inception of Products, People Buy from People

04:22
7

Facebook Public Figure Page

22:02
8

Boosting Posts

03:05
9

Quiz: Chapter 2: Plumbing

Chapter 3: Blogging

10

Repurposing Content Process for Selecting People on Fiverr

02:50
11

Topic Wheel, 6 Topics

04:36

Chapter 4: Networking

12

Power Networking Networking

03:35
13

Topic Wheel, 6 Topics

04:36
14

6 Types of Figureheads

01:41
15

Building a WHY, 3x3 Goals Sheet

03:33
16

Mapping Your Personal Goals

02:37
17

Network Mapping

03:17
18

Professional Content vs. Fun Content

04:22
19

Googling Yourself

20:13
20

How to get 10,000 views of your message

11:09
21

Quiz: Chapter 4: Networking

Chapter 5: Interviews

22

Interviewing and Being Interviewed

01:14
23

How to be an Expert Interviewer

03:57
24

Applying the Personal Branding Framework

06:27
25

Thank You Machine

08:13
26

Perceived vs. Actual Authority

07:54
27

Quiz: Chapter 5: Interviews

Chapter 6: Visual Content

28

Dennis' Personal Brand Manager

11:17
29

Amplification: Getting More From What's Working

04:05
30

Omnichannel and Omnipresence

04:08
31

Elements of a Powerful Facebook Page

20:00
32

LinkedIn for Powerful Personal Branding

09:10
33

Clients Brands and Relationships

00:15
34

The One Minute Video

05:55
35

Gratitude Videos

04:54
36

Your Speaker Reel

04:22
37

Making Money

03:37
38

Power Hours

07:44
39

WHY videos

06:32
40

Making One-Minute Videos

05:49
41

Remarketing

08:18
42

Repurposing Content Systematically

02:59
43

Twitter for Personal Branding

02:43
44

Quiz: Chapter 6: Visual Content

Chapter 7: Ascension Ladder

45

Making Money via the Ascension Ladder

09:48
46

WHY Videos in action

08:59
47

Quiz: Chapter 7: Ascension Ladder

Chapter 8: Fiverr Gigs

48

Using Fiverr to Build Your Personal Brand

05:15
49

How to Choose the Right Fiverr Sellers

10:56
50

Using Saved Gigs and Templates on Fiverr

08:15
51

Quiz: Chapter 8: Fiverr Gigs

Final Quiz

52

Final Quix

Lesson Info

Repurposing Content Systematically

let's talk about writing a book, starting a podcast or maybe having a Youtube channel. A lot of people hit me up saying that they want to do the podcast because everyone else is doing podcasts and that's the hot thing to do or they want to write a book because all their friends have a book and having a book is necessary to be a public figure and then you're respected. All of these different forms of long form content are actually already the same thing and I want to share with you one little trick that's going to give you 80% of the value, give you 80% of the work already done for you. And that's this when you've gone through all the items that we've talked about in assembling your topics And your network and interviewing other people to strengthen your topic wheel and cut those into one minute videos that you can repurpose and building the re marketing and turn into articles and blog posts and memes and snippets and tweets, you're already 80% of the way there towards that long piece o...

f content like that book or the podcast or the Youtube channel. Why is it? Because if you take all the content that's in your topic wheel and then you transcribe it through Fiverr gigs, you've already written the chapters of your book, You can take your six topics and turn them into six chapters where everything is already written and this is not cheating because people that write books? Think about your favorite celebrity that's written a book. Do you think they really sat down and wrote 200 pages of a book. What they did was they spoke to a camera or they were interviewed by someone else and then that was transcribed and turned into books. Or Mark Cuban who is a friend of mine, he has a book on how to succeed as an entrepreneur. Do you think he wrote another book? No, if you read the intro, it says these are just blog posts from blog maverick that we have just turned into a book format. I have several friends where they've taken their last year of posts on Facebook and every one of those turned into a chapter. So they have 365 chapters that are now a book I think certainly should put in a little bit more effort than just grabbing all the posts that you've done on linkedin or twitter and then calling that a book, when you understand that you can reuse your content if it's structured into a topic wheel and turn it into a book or articles or any other form of content. All of a sudden you've got shrimp creole fried shrimp, shrimp and lobster shrimp fettuccine, right? You guys remember forrest gump, you've already done most of the work and that's the beauty of the power of the topic well and using this personal brand framework. And when you realize that the power of the personal brand framework is to have 90% of that nitty gritty already done for you, then you realize you get leverage because that 10% where you're putting your time in creating content and interviewing other people and building your network, that's where you get that power, and that's where this personal branding framework is going to create amazing power for you.

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