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6 Types of Figureheads

Lesson 14 from: Personal Branding: Creating a Strong Online Presence

Dennis Yu

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Lesson Info

14. 6 Types of Figureheads

Lessons

Class Trailer

Chapter 1: Introduction

1

Personal Branding

02:36
2

Course Organization is Made Up of Strategy and Tactics

01:53
3

Personal Brand Manager Inputs and Outputs, Repurposing Content

02:16
4

Personal Branding Framework in Action

02:54
5

Quiz: Chapter 1: Introduction

Chapter 2: Plumbing

6

Inception of Products, People Buy from People

04:22
7

Facebook Public Figure Page

22:02
8

Boosting Posts

03:05
9

Quiz: Chapter 2: Plumbing

Chapter 3: Blogging

10

Repurposing Content Process for Selecting People on Fiverr

02:50
11

Topic Wheel, 6 Topics

04:36

Chapter 4: Networking

12

Power Networking Networking

03:35
13

Topic Wheel, 6 Topics

04:36
14

6 Types of Figureheads

01:41
15

Building a WHY, 3x3 Goals Sheet

03:33
16

Mapping Your Personal Goals

02:37
17

Network Mapping

03:17
18

Professional Content vs. Fun Content

04:22
19

Googling Yourself

20:13
20

How to get 10,000 views of your message

11:09
21

Quiz: Chapter 4: Networking

Chapter 5: Interviews

22

Interviewing and Being Interviewed

01:14
23

How to be an Expert Interviewer

03:57
24

Applying the Personal Branding Framework

06:27
25

Thank You Machine

08:13
26

Perceived vs. Actual Authority

07:54
27

Quiz: Chapter 5: Interviews

Chapter 6: Visual Content

28

Dennis' Personal Brand Manager

11:17
29

Amplification: Getting More From What's Working

04:05
30

Omnichannel and Omnipresence

04:08
31

Elements of a Powerful Facebook Page

20:00
32

LinkedIn for Powerful Personal Branding

09:10
33

Clients Brands and Relationships

00:15
34

The One Minute Video

05:55
35

Gratitude Videos

04:54
36

Your Speaker Reel

04:22
37

Making Money

03:37
38

Power Hours

07:44
39

WHY videos

06:32
40

Making One-Minute Videos

05:49
41

Remarketing

08:18
42

Repurposing Content Systematically

02:59
43

Twitter for Personal Branding

02:43
44

Quiz: Chapter 6: Visual Content

Chapter 7: Ascension Ladder

45

Making Money via the Ascension Ladder

09:48
46

WHY Videos in action

08:59
47

Quiz: Chapter 7: Ascension Ladder

Chapter 8: Fiverr Gigs

48

Using Fiverr to Build Your Personal Brand

05:15
49

How to Choose the Right Fiverr Sellers

10:56
50

Using Saved Gigs and Templates on Fiverr

08:15
51

Quiz: Chapter 8: Fiverr Gigs

Final Quiz

52

Final Quix

Lesson Info

6 Types of Figureheads

a common question we get is who do I put in the topic? Well who do you start with? You might not know, Richard Branson or the head of another nation. Just start with people that you know that are high authority that have a lot of knowledge and a topic that you care about. It could be a small business owner of a store that you really like. It could be the founder or ceo of another company. It could be an employee. They don't have to be someone famous. Just someone who's got a great story. It could be a partner of yours. They don't even have to work for you. It could be a subject matter expert of a friend of a friend. Maybe you play golf with them. Maybe it's someone you can get an introduction to. These are all examples of figureheads that you can put into your topic wheel and let's just say for example, well I don't really know anybody. I don't really have a network. I'm sort of an introverted sort of person. I don't I'm not out there constantly building my network. Okay, start with yo...

ur local city council person. They're not going to turn down an interview. All you need to do is say Miss Michelle Fiore, who's the mayor Pro TEM of las Vegas. Would you have five minutes where I can interview you for my podcast and of course they're gonna say yes to that. So it's very easy to get started and as you're doing that you're going to get better and better skills and being able to interview. You don't want to have your first video interview be with Tony Robbins or to be on tv. That's not a good look. You want to start to get practice. So as you start to get bigger opportunities these small opportunities lead to medium opportunities lead to larger opportunities. Your ability to build relationships to be able to speak on camera will get better and better and you will overcome those fears of public speaking to where a lot of these things that used to scare you. You're going to find her actually a lot of fun.

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