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Power Networking Networking

Lesson 12 from: Personal Branding: Creating a Strong Online Presence

Dennis Yu

Power Networking Networking

Lesson 12 from: Personal Branding: Creating a Strong Online Presence

Dennis Yu

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Lesson Info

12. Power Networking Networking

Lessons

Class Trailer

Chapter 1: Introduction

1

Personal Branding

02:36
2

Course Organization is Made Up of Strategy and Tactics

01:53
3

Personal Brand Manager Inputs and Outputs, Repurposing Content

02:16
4

Personal Branding Framework in Action

02:54
5

Quiz: Chapter 1: Introduction

Chapter 2: Plumbing

6

Inception of Products, People Buy from People

04:22
7

Facebook Public Figure Page

22:02
8

Boosting Posts

03:05
9

Quiz: Chapter 2: Plumbing

Chapter 3: Blogging

10

Repurposing Content Process for Selecting People on Fiverr

02:50
11

Topic Wheel, 6 Topics

04:36

Chapter 4: Networking

12

Power Networking Networking

03:35
13

Topic Wheel, 6 Topics

04:36
14

6 Types of Figureheads

01:41
15

Building a WHY, 3x3 Goals Sheet

03:33
16

Mapping Your Personal Goals

02:37
17

Network Mapping

03:17
18

Professional Content vs. Fun Content

04:22
19

Googling Yourself

20:13
20

How to get 10,000 views of your message

11:09
21

Quiz: Chapter 4: Networking

Chapter 5: Interviews

22

Interviewing and Being Interviewed

01:14
23

How to be an Expert Interviewer

03:57
24

Applying the Personal Branding Framework

06:27
25

Thank You Machine

08:13
26

Perceived vs. Actual Authority

07:54
27

Quiz: Chapter 5: Interviews

Chapter 6: Visual Content

28

Dennis' Personal Brand Manager

11:17
29

Amplification: Getting More From What's Working

04:05
30

Omnichannel and Omnipresence

04:08
31

Elements of a Powerful Facebook Page

20:00
32

LinkedIn for Powerful Personal Branding

09:10
33

Clients Brands and Relationships

00:15
34

The One Minute Video

05:55
35

Gratitude Videos

04:54
36

Your Speaker Reel

04:22
37

Making Money

03:37
38

Power Hours

07:44
39

WHY videos

06:32
40

Making One-Minute Videos

05:49
41

Remarketing

08:18
42

Repurposing Content Systematically

02:59
43

Twitter for Personal Branding

02:43
44

Quiz: Chapter 6: Visual Content

Chapter 7: Ascension Ladder

45

Making Money via the Ascension Ladder

09:48
46

WHY Videos in action

08:59
47

Quiz: Chapter 7: Ascension Ladder

Chapter 8: Fiverr Gigs

48

Using Fiverr to Build Your Personal Brand

05:15
49

How to Choose the Right Fiverr Sellers

10:56
50

Using Saved Gigs and Templates on Fiverr

08:15
51

Quiz: Chapter 8: Fiverr Gigs

Final Quiz

52

Final Quix

Lesson Info

Power Networking Networking

now let's talk about networking and a lot of people think networking is about being shiny and charismatic and building relationships. I want to give you a scientific way on how you can decide exactly who you want to meet, to build your personal brand and how you can attract the people that you do want to meet. So they come to you because of how you resonate with the content that you have. Let's start breaking that down, networking is based on authority for someone to want to spend time with you, you have to be worthwhile or notable. So what does that mean? You can break down authority into three components. There is the what? The who and the where? So the what could be, what are you talking about is an interesting topic. The highest authority content is where you're demonstrating how you got something done, step by step in a checklist, like a recipe, I could give you a recipe on how to make chocolate chip cookies and that would have value to you if that's something that you're looking ...

for. So instead of promoting myself, I'm teaching, I'm providing value. I'm not hiding it behind a webinar, I'm just putting it out there freely. That's the quality of the what? One out of 10 points you want 10 every time if you can, there's who, so who's saying it, it could be, you're doing one of our courses on facebook ads and then you hear Mark Zuckerberg say, well blitz metrics has done some of the best work I've ever seen and they're the number one seller of offers ever, in the history of the facebook platform that carries more weight because it's Mark Zuckerberg who has authority on that particular topic versus some random person saying, oh yeah Dennis is good at facebook ads. So who has the most authority in the area that you want to be known for? Not just because they are paris Hilton, not just because they're celebrity, but in the area that you want to be known and respected for who are the people that have the most respect that you can work with and be associated with. The third part is where where is it being said? Is it being said as you're walking down the street and Times Square Is it said on stage at a conference that people respect in your industry. Is it being said in the Wall Street Journal or on CNN I was lucky to be live on CNN talking about Mark Zuckerberg and Senator. We run ads and Cambridge Analytica and that has high authority. So any particular piece of content you can break down into these three components. How much authority is there and what is being said? How much authority and who is saying it and in where it's being said So I want you to stop right now pull out a sheet of paper or a google sheet. Take all of your content that you have, go to twitter and do a search for your name and your company name, do a search on google, go to youtube. Talk to your friends, look inside your phone, look at podcasts, look at customer testimonials for example, you might have people that have rated you well on yelp because you run a small business, those are great pieces of content. It doesn't have to be content that you've produced. Put all of that into a sheet and start to rank them 10 points each on each of these three components of authority. So you're maximum score could be 30 points. Rank all of those and take your top four or five pieces of content and say, what is it about this content? Is there a certain pattern here? Is there a certain person that's there? Is there a certain place I'm at that carries the most authority? And how do I get more and more power out of it Once you have your content here, this is the beginning of your content library. We're gonna next talk about how you can use fiber to be able to maximize the most you can out of that existing content. To be able to build your network and to be able to build your authority

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