Omnichannel and Omnipresence
we are using facebook to test because we want to know what's worth pushing out onto other sites. The idea of amplification, which is the fourth stage in our personal brand framework is if it works in one network, why don't I make it work on all the other ones, Why don't I push that onto cora and Pinterest and medium and my website and make youtube videos out of it and create other complications and push it out on cue promote and wherever these other networks are or other people's sites, why don't I create derivative content? The beauty of amplification is its channel independent. And I can't tell you how many times people come to me and they say, oh well, which social network should I spend my time on or Oh my people aren't on facebook, they're on linkedin because I'm reaching doctors, I'm reaching this particular kind of audience. And the answer is the right answer is it doesn't matter because people are on all these platforms, you can't just generalize and say, oh, well only kids are...
on Tiktok or Snapchat is only for people That are doing silly things that are 10 seconds or less. That's not the case at all. You know, the average age on Instagram is now 34, it used to be 26 every year it goes up. So these platforms are all big enough that everyone's on every channel and most people say, oh, I just want to focus on one or two networks and the reason why they say that is for the good intent of saying, oh well, I don't have enough time. So I just need to like really focus down on one or one or two networks and I hear that and that's good intent. But actually the right way to do this and building your brand because you have to separate out your content production from the distribution and amplification, right? So if we have our goals, content and targeting and we're producing assets against it and then we're pushing it out separately to all these other channels. That's those phases are separate, the production of the content is separate from the posting that I can have someone else do. Like a five or seller is separate from the amplification where I'm putting more money against it or I'm using the thank you machine to try to harvest more feedback on that. Or I'm using ads to try to get more people to touch something because I'm not making content for instagram, I'm not ever making content for linkedin or facebook or youtube. I don't care about those channels. What I care about is driving a business result and you should care about what those business results are that you're trying to drive for your personal brand. Your personal brand is not about trying to get more likes. I mean maybe you need 10,000 followers on Instagram so people can do the swipe up. But aside from something like that, what you care about is pushing your message out there, turning those people into loyal followers and then those loyal followers into people that are buying from you giving you money so that you can then recycle that back to feed all the things that you need to do in your engine, even if you're using fiber and it's a lower cost way of doing things, you still need money to make this happen. So think about amplification is amplifying all the things that are already good. So if you're already driving 10 sales a day, why not go to 100 sales a day? You want to amplify that, you want to make that better? So 10 times more 10 X. Like my buddy Grant Cardone likes to say 10 X. Your traffic levels, X your audience, 10 X your sales, what is it? You're trying to amplify, You're going across all these other social media sites because that's what's going to give you another 10x on top of it. It's not because you're trying to be on Twitter, it's not because you're just trying to cover all these other channels, it's that you're trying to get more out of that result and you're letting the algorithm do the work for you. But the reason why a lot of people don't do it is because they they don't understand what amplification really means. And then b if they do understand they don't have the system to be able to get it done anyway, they say I don't have enough time and all that, I don't have any time either. I have the same 24 hours in the day that you have in the day. But what I have that you probably don't have yet, but you're just starting to build now that we're gonna build together. Is that engine that's going to get your stuff out there and that's what I can't wait to see you start to unlock.