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Lesson Info
1. Personal Branding
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
Personal Branding
I am so excited to bring you the fiver personal branding course. This course is for you, if you are an entrepreneur trying to grow your reach, if you are a small business owner trying to sell more goods. If you're trying to publish your first book, if you are an author speaker coach, if you're a student trying to build your network, this is of course that we made for you and it's the first scientific step by step course that you can follow even if you don't have a budget and even if you don't have a team now, before you get started, I want to make sure you understand some common items that we're going to go through and understand the terminology and the way we've structured this course. The first is we're using the personal branding framework, this is a four part framework that you're going to use to collect your assets and to be able to execute all components of building your personal brand. Think of your personal brand as like a machine or a building or a structure that is beyond you...
rself and an extension of who you are. The first stage is your strategy brief, that's your goals, content and targeting, what is it that you stand for? What content reflects your mission and meaning and who is your message for? The next phase, is your assets. How do you organize all the assets, particularly your video content to your website, your social media accounts, all the other items that are part of what we call your plumbing, so that you can house all these different components, fiber is a fantastic place to be able to create, organize, edit and distribute those particular assets. The next phases, distribution, those assets have to live somewhere. How do you make sure that you can get those assets to your twitter, to your, linkedin, to your marketing materials, to your brochures, to tv to anywhere that you want to distribute your assets so people can see your personal brand. And the last stage is amplification when we have an asset that's working really well. Let's say it's a video interview, let's say it's a customer testimonial. How do we get the most out of that amplification is about getting the most that we can out of a particular asset, systematically using the fiber platform and I think you'll find that once you're able to take all the items that are in your head, all of your dreams and you put it into this personal branding framework, the system is going to do the work for you and no longer are you feeling overwhelmed thinking, oh my goodness, how am I going to be able to do all 15 of these things at the same time? And that's why we've partnered with Fiverr to put this course together so that you can start right where you are to be able to build your personal brand
Class Materials
Bonus Materials with Purchase