now, let's talk about the last part of the personal branding framework amplification and the last part of amplification is re marketing. You ever visit a site, let's say, and look at a red pair of shoes and those shoes follow you around everywhere, all over the internet. That's re marketing, that's tracking you and you're gonna do the same thing and it's actually really easy to set up. The idea of re marketing is if someone is engaged with your content anywhere, they've watched a video on facebook, they've engaged on linkedin, they've been to your website, they have given you an email address, you can then follow them around all over the internet if you have your digital plumbing setup, so you can continue to show them messages related to the product or service that they were just looking at or a related piece of content, like a video. Now, most people, they screw up the marketing because if someone was just looking at a hotel in Italy, then they're just gonna see more and more ads rel...
ated to the exact same hotel room over and over again and that's just like, stop it, That's too much. You're like a mosquito trying to bite me. But if re marketing a setup properly, you're going to show them something different. Maybe you'll show them a different room, Maybe you'll show them different things they can do in that city, right? I'm gonna be in. Rome in a week. I don't want to just be bombarded with those same hotel rooms. I want to see like, oh, here are three things within five minutes walking distance of this particular hotel. Oh, that's pretty cool. I might want to check out the Vatican and I'll call the cm these other things. So in your re marketing, you want to be smart if you have your topic wheel set up properly with your why how and what you can figure out other things that you want to be able to show them. You can show other elements of trust that maybe if they don't want to buy from you, maybe they, if they listen to someone else's story, they're like ah there's another angle or they then have a stronger affinity or maybe they're not ready to buy right now, maybe they're just shopping. But when you build that stronger brand, that connection with them, when they are ready to buy, when they have the money, when the timing's right, then they're going to think of you first. So they're shopping for furniture and they see ads from Ashley furniture. Then later when they're actually going to buy when they have the money because they've been saving up and they're searching on google, they're gonna have preference for what relationships they've built with Ashley already or when they're driving down the street and there's all the different furniture stores, they're going to have a preference with the one that they've engaged with. Think about when you've traveled in a foreign country or city and you're thinking about what restaurant you wanna eat at. You're naturally going to gravitate towards the one that you're more familiar with and that's the hidden benefit of building a personal brand. Take for example, my friend Heather Dobson who runs social at Go Daddy before she was a go daddy, she was active in the air force, she ran social Let Infusion soft. She also is part of a pet charity that does rescue dogs, all of those things that are part of her y and her personal brand helped her land a new job because of her personal brand. She had a connection with the Ceo and then the previous CMO and that drove introductions that she otherwise wouldn't have had, she never would have been able to anticipate where her personal brand would have taken her. That's the beauty of building out the topic wheel is. You don't need to know everything in advance to be completely crystal clear and who knows what the next phases and her career or your career or my career. But when you build that personal brand, you let the network do the work for you. My hope is that in this course with fiber, in building your personal brand, you're not only building that framework to be able to tie all the plumbing elements together for the foundation, like the concrete and the rebar of your website and your linkedin and your facebook and your videos and your topic wheel and all these other components, but you're able to drive them to where you can have these assets actually live and be found and you can produce that content to actually then be seen and distributed and amplified and you'll find that whatever is working well within your network is something that with this framework of your personal brand will be able to drive more of what you like and whatever you don't like to do, you merely just don't promote them and those things will naturally fall away. The beauty of re marketing is the final step of amplifying your personal brand of generating power inside your topic wheel is that the system is going to be able to move people down the path to the right ones for them. Remember we talked about how the algorithm was smart and figuring out who's ready to buy or who is a tire kicker or who has a particular problem that they didn't really tell anybody but maybe they told google because they're searching the system knows because you've you've put all the items there and the system is going to figure out what content to show them the beauty of building that personal brand is. You have not only all the data and content and the network that you're putting into the system, you're leveraging all the data and the network and the content that the entire system has. So the strongest items in the network are coming from google and from facebook and would you not agree with me it would be a safe bet that those systems are only going to get smarter over time. They're going to be more people that are getting onto the Internet. Certainly in Western countries we already at saturation 8085%. But there is a younger generation that's coming up. Their networks like Tiktok that have 1.2, billion downloads and the people that are 12 today on that network are going to be 22 and 10 years from now and they're going to be buying consuming customers and we're going to be a little bit older. But the beauty of this personal branding framework is when we build this out the right way. It doesn't matter what the network is, it doesn't matter if facebook were to die and some other new network were to come or whatever it is because our content and relationships and assets are all completely reusable. I hope you've got an incredible value out of this personal branding course to be able to separate out the strategy of understanding what you have to do with the tactics of being able to execute step by step with Fiverr and this particular framework that we have built together. I would love to see you take action baby steps to be able to build your personal brand and whatever goal that you have, whether you want to be a speaker or an author better known in your community to be able to grow your business to be an entrepreneur to advance in your corporate career. These are all items that you can execute and all you need is just $5 to be able to get going. I hope you realize that building a personal brand is not something that requires you to invest a lot of money and speak on lots of stages and become a motivational speaker. It doesn't require you to be someone who is outgoing, who is constantly traveling. A personal brand is merely just reflecting more of who you are. You're going to find that what strengthens your personal brand is just building relationships, building your knowledge. As you build your personal brand, you're able to focus on the skills that you want to develop and the things that are part of your topic will, so if you don't want to build websites, you don't have to, but if you want to, you can as well, just like me, I don't want to work on cars, but there are some of my friends that are car enthusiasts and they really want to get down under the hood and understand exactly how the different components work. A personal brand is about amplifying the items that are already in your wheel, so think about how you can take those particular assets that you want to be able to maximize. So where you've quantified the things that are part of your strategy, your goals, content and targeting to assemble assets that relate to that to be able to distribute and edit those components so they can live in other places so people can find you, and then to be able to amplify to get more, to advertise, to collect feedback. Then you have an overall personal brand. I hope, I hope you've enjoyed this. And as you take advantage of the exercises that we've provided for you, you're able to measure and grow your personal brand at every step of the way and areas that you want to expand your personal brand. You can learn more or you can hire them out to have courses on fiber and gigs on Fiverr that you're able to buy. Thank you very much.