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Course Organization is Made Up of Strategy and Tactics

Lesson 2 from: Personal Branding: Creating a Strong Online Presence

Dennis Yu

Course Organization is Made Up of Strategy and Tactics

Lesson 2 from: Personal Branding: Creating a Strong Online Presence

Dennis Yu

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Lesson Info

2. Course Organization is Made Up of Strategy and Tactics

Lessons

Class Trailer

Chapter 1: Introduction

1

Personal Branding

02:36
2

Course Organization is Made Up of Strategy and Tactics

01:53
3

Personal Brand Manager Inputs and Outputs, Repurposing Content

02:16
4

Personal Branding Framework in Action

02:54
5

Quiz: Chapter 1: Introduction

Chapter 2: Plumbing

6

Inception of Products, People Buy from People

04:22
7

Facebook Public Figure Page

22:02
8

Boosting Posts

03:05
9

Quiz: Chapter 2: Plumbing

Chapter 3: Blogging

10

Repurposing Content Process for Selecting People on Fiverr

02:50
11

Topic Wheel, 6 Topics

04:36

Chapter 4: Networking

12

Power Networking Networking

03:35
13

Topic Wheel, 6 Topics

04:36
14

6 Types of Figureheads

01:41
15

Building a WHY, 3x3 Goals Sheet

03:33
16

Mapping Your Personal Goals

02:37
17

Network Mapping

03:17
18

Professional Content vs. Fun Content

04:22
19

Googling Yourself

20:13
20

How to get 10,000 views of your message

11:09
21

Quiz: Chapter 4: Networking

Chapter 5: Interviews

22

Interviewing and Being Interviewed

01:14
23

How to be an Expert Interviewer

03:57
24

Applying the Personal Branding Framework

06:27
25

Thank You Machine

08:13
26

Perceived vs. Actual Authority

07:54
27

Quiz: Chapter 5: Interviews

Chapter 6: Visual Content

28

Dennis' Personal Brand Manager

11:17
29

Amplification: Getting More From What's Working

04:05
30

Omnichannel and Omnipresence

04:08
31

Elements of a Powerful Facebook Page

20:00
32

LinkedIn for Powerful Personal Branding

09:10
33

Clients Brands and Relationships

00:15
34

The One Minute Video

05:55
35

Gratitude Videos

04:54
36

Your Speaker Reel

04:22
37

Making Money

03:37
38

Power Hours

07:44
39

WHY videos

06:32
40

Making One-Minute Videos

05:49
41

Remarketing

08:18
42

Repurposing Content Systematically

02:59
43

Twitter for Personal Branding

02:43
44

Quiz: Chapter 6: Visual Content

Chapter 7: Ascension Ladder

45

Making Money via the Ascension Ladder

09:48
46

WHY Videos in action

08:59
47

Quiz: Chapter 7: Ascension Ladder

Chapter 8: Fiverr Gigs

48

Using Fiverr to Build Your Personal Brand

05:15
49

How to Choose the Right Fiverr Sellers

10:56
50

Using Saved Gigs and Templates on Fiverr

08:15
51

Quiz: Chapter 8: Fiverr Gigs

Final Quiz

52

Final Quix

Lesson Info

Course Organization is Made Up of Strategy and Tactics

we've organized this course into strategy and tactics. Strategy is where we're discussing how we're going to get something done. So you understand the concepts and how everything fits together tactics are where you have the particular tasks, how do you do something step by step in a checklist? A lot of you are going to look at the personal branding course and say, wow, I want to do a speaker real, I want to build a website, I want to do a redesign of my brand, I want to build a topic wheel and there may be any particular item that you find that is sexy that you'd want to go after. First I caution you before you jump into any particular task or build any particular asset, step back and make sure that you have your strategic framework in place because I've seen a lot of people when they chase their personal brand, they go after the shiny objects and they don't realize that these objects have to fit together in a certain way so that your entire structure, which is what we call the topic w...

heel of all your content fits together in a way that all the content flows from your why to your house to your what And in such a way that people get exposed to your message, they build trust in what you have to say an offer and they're also buying. And the thing about personal brands is if you're not monetizing, if you're not making money by selling consulting by selling your product by selling things tied to your business, you're not going to have the money necessary to reinvest. So I'd caution you work on the foundational items Have a long term patient approach and you're gonna find that this is going to be an absolutely fantastic experience that we're going to have together over the next 90 days. I want to see you take specific action, understand the strategic components that we're teaching and then follow through through the exercises. So I'm gonna walk you through these items right here as we're talking, we're also going to do it where I'm going to screen share and you can follow along with the exercises.

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