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Build A Stand-Out Business

Tara McMullin

Build A Stand-Out Business

Tara McMullin

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Class Description

Short on time? This class is available HERE as a 4 part series Fast Class, exclusively for CreativeLive subscribers.

Your business should be a beacon for the right people. It should effortlessly connect with the customers and clients who can benefit most from the product or service you have to offer.

But with the market getting noisier and noisier, it can be hard to stand out.

The good news is that you can design your business to be that beacon. You can bake what makes it unique into everything you offer and every message you bring to market.

Tara Gentile, one of our bestselling Money & Life instructors, has developed a system for ensuring your business stands out, without resorting to fads or formulas. Tara helps you tap into what makes your business naturally attractive so customers want to do business with you.

In this 25 lesson course, Tara Gentile guides you step-by-step through how to:

  • Use your natural strengths to shape your business even if you’re new to entrepreneurship
  • Leverage your passion so you can create marketing that’s natural & authentic
  • Find your Unfair Advantage so you can stand-out from the crowd
  • Focus on a singular goal and start creating your legacy
  • Build on a set of Guiding Principles so you always know the right decision
  • Share your vision so you can create a community and audience
  • Speak with a unique voice so you’re never mistaken for the competition
Throughout the course, we’ll tackle goal-setting, community-building, social media, content marketing, metrics and analysis, sales, and product development.

By the end of these 25 powerful lessons, you’ll have a complete blueprint for building your stand-out business and leading yourself to the success you dream of.

Don't have Adobe Acrobat Pro DC yet? Save 13% off here and get everything you need for your business.

Class Materials

bonus material with purchase

Student Intros
Keynote Template
Powerpoint Template
Business Style Guide - Keynote Version
Business Style Guide - Powerpoint Version
Business Style Guide - PDF Version

Ratings and Reviews


At first I was tuning in to watch live from my computer at work but I kept missing nuggets (because I was at work obviously) so I just bought the entire course. I have been doing the exercises at my pace and I love it. I had done my Fascination Advantage test before but didn't know how to incorporate them into my business. I am Mystique and Prestige. I thought I had to be loud and showy as a photographer which does not suite my style. After finding out that Sue Bryce has a Prestige and Mystique advantage (which truly made my day) I now see how I can make those advantages work for me. Tara has taught me so much already. I finally feel confident in my choice to not do wedding, family or boudoir photography. For a long time I felt like those were the only options. But I know now that I can do whatever I want as long as I fill a need and I have a good business model. But most of all I feel focused and confident about the choices I am making as a photographer. This is a feeling I've never felt after taking any other workshops or reading any other self-help books. I am a Tara Gentile fan for life.

a Creativelive Student

This course has totally transformed my way of thinking 'business' & relating it to & using my unique qualities as a person to help my business stand out...never saw this link before, thanks Tara! What Tara has done with this course is help me become my own business coach by helping me to recognize my vision; my uniqueness & how I'm going to bring these together to make a successful & profitable business. I would recommend it a 100 times over :-) Thanks Tara & Thanks ar e helping to create star businesses! :-)

Amy Lamp

I can't say enough good things about this course. Tara provided so many new ways for me to think about my approach to the business I'm building -- from branding and personality, to vision and goals. The sessions are very methodical and focused, with actionable steps that help us move in the direction we WANT to move, not the direction that others say we should. And that's my favorite part of this bootcamp: that the key to a stand-out business lives within each of our unique styles. The sections on Fascination Language were pivotal for me. They got my brain energized about all of the ways I can use my natural approach as an advantage, as opposed to feeling held back by things that drain me. I was also impressed with the questions from the audience, how smart and relevant they were, and how astute Tara's responses were. If you missed the live broadcast of this bootcamp, the cost to purchase is well worth it.

Student Work