From Marketing to Money: Copywriting that Sells
So, let's get going with marketing to money, copywriting that sells. And we do have a Facebook group and I mentioned that I was gonna be copywriting and Jacob is a copywriter and I was like: Oh my God, I'm so nervous, I am not a copywriting specialist I don't pretend to be. I've only ever had a copywriting conversation with somebody, a professional copywriter about six to eight months ago. I didn't even know that profession existed. So, I'm learning. But here's what I know now that I've been able to disseminate after 10 years of doing it. Whether or not I was doing it right or wrong, I knew that it moved traffic. So that's what we're gonna be talking about today. And I'm gonna make it as simple as I possibly can. So we talked about what it means to grow your business. How to talk to, now we're at the point of growing, knowing who you're talking to, attracting them, balancing our roles, getting the website and once we have the website in place, what we want to do is point people back to...
the content that we are creating. We want to point people back to the value and one of the most valuable pieces that I think a lot of entrepreneurs, the puzzle piece that they're missing is copywriting. So I know that the heart beat of good business is, is copywriting. So, I once heard a definition of copywriting is your sales efforts in print. I believe that this is one of the most essential business skills that you can learn. Regardless of your discipline. And I know that that rubs people the wrong way because some people are gonna put down their notes, they're gonna put down their pens, be like no, I'm not a writer, this is not what I do. Well, most entrepreneurs hate writing. In fact, the thing that I hear most often from people is that they think it's the most difficult part of their job. It's so intimidating, they look at their blank screen and then they're just like, okay, I'm over it. Like, I tried, I'm gonna get to it tomorrow. But the one thing that I do know is when I watch small business entrepreneurs, is that the thing that made their business grow the fastest was good copywriting. They started with a good product or service, like I am not intimating that you can start with something that's weak and somehow talk it up. What you're producing is good. What I want you to do is to produce something and talk about it better than your competition. So, I have created a five step copywriting plan because what I think happens has become very intimidated. I don't know where to begin. I don't know if it's going to work. What I've done is disseminate my approach. And the temptation is to believe that you have a product or a service and then it's just automatically gonna be destined for success. So this is the way that I've seen it work. People have a great idea, fitness, cake building, photography, event design. And they're like, the world needs my product or service. Great, so then what do they do? Well, I'm gonna implement. I'm gonna carefully design my business plan. I'm gonna have my tag line and then my business is gonna grow. And once they have that, they build a website. And then they use social media. Have you seen the pattern of today so far? Where we're building it? I'm following the pattern most entrepreneurs follow and then buttressing those steps along the way. So, then they think I'm online and now the orders should start pouring in. But then they don't. Why? So what went wrong? Well, the thing you need to focus on is talking about your business in a way that resonates with your clients. So we talked about earlier with Patsy. We're a collective group of intellectual people. I'm gonna say that. And we all thought Patsy did something a little bit different. So she needs to talk to us, all of us in here, who host events, are her target market. She needs to talk to us in a way that, in our speak, which she does not have, the good news, it does not have to be grammatically correct. It doesn't have to be long, it doesn't have to lengthy. It just has to make sense. So, the best business owners know that if your words don't convey what you're selling, you're gonna have a hard time selling it. What we know is words sell.