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Turn Your Etsy Shop into a Sales Machine

Lesson 8 of 43

Your Product Photography Checklist

Lisa Jacobs

Turn Your Etsy Shop into a Sales Machine

Lisa Jacobs

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Lesson Info

8. Your Product Photography Checklist


  Class Trailer
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1 Introduction to Workshop Duration:04:30
5 What is Shop Cohesion? Duration:11:56
7 Product Photography Overview Duration:46:09
9 How to List Titles Properly Duration:12:37
10 Shop Cohesion Checklist Duration:05:39
14 The Etsy Buying Process Duration:07:42
15 Copywriting for Etsy Duration:15:56
16 Find Your Ideal Customer Duration:13:11
17 How to Stand Out On Etsy Duration:09:04
21 The Etsy Marketing System Duration:26:44
22 Your Etsy Sales Funnel Duration:09:48
28 A Facebook Strategy That Works Duration:10:29
30 Etsy Marketing Review Duration:05:59
32 Marketing Plans That Won Duration:16:35
34 Advertise Your Etsy Shop Duration:11:48
35 When to Add Advertising Duration:13:47
36 Build An Ad Strategy Duration:11:17
38 Create Your First Ad Campaign Duration:08:04
39 How to Ride a Trend Duration:10:05
40 How to Write An Ad Duration:07:06
41 Attract the Right Customers Duration:04:51
42 Set Your Advertising Budget Duration:11:54

Lesson Info

Your Product Photography Checklist

So let's look at a product photography checklist, things that you can do right now to start to make a list of things that you can, you can improve. But let's, I'm gonna walk you through the questions here real quick, and you can write them down, and you can pull up one of your product listings that you have right now and start to just think to yourself the changes that you can make. So first question, is the product the main focus in the picture? Is it the main focus? And we get staging is a big thing right now. The popularity of Instagram is a big thing right now. So everybody's staging, and staging is fine. But make sure if you do stage a photograph, that the product stays front and center, that the product is the main focus. Does the, does your product, question two, does your product stand out as the focal point? And can you immediately tell what it is? That's a big question. Like I said with blankets, if you get up on top of a blanket and you take a picture of the top fold of a bl...

anket, what's for sale there, I don't know. It could be a fabric, it could be a baby blanket, could be a king size blanket, you have no idea. But that's what good product photography should do. It should be able to, your visitor should know immediately what the product is and/or what it does. The next question you're gonna ask in your product checklist is is your picture bright and clear? Is it clean and uncluttered? Either of those things is gonna distract, is going to distract your visitor, distract the buyer. Is it interesting? Does it make you wanna click? Is it appealing? If it were a standalone item, if it were in an art booth, would it pull you from across the room? That's important too. And if your message is consistent, if you use those three adjectives you named to describe your brand, it will do that. It's speaking for you. Your product photography should speak for you. And that leads me to the next question, does that product match the shop? Does that product photography represent the brand message that you've been sharing. Because it's your job to be one brand, one message, and be that consistently. Is your product photography doing that for you? And last question, does that product make sense with the other listings? Do your items make sense and do they belong together in the same shop? Is the same customer buying all of the different products you have? Will they love everything? Will they wanna keep adding to cart once they get there?

Class Description

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.  

Session 1: Build an Etsy Storefront That Sells
You’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:

  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners

You’ll learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.



The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.


Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

Kaitlynd B Zimmer

Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer