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Turn Your Etsy Shop into a Sales Machine

Lesson 10 of 43

Shop Cohesion Checklist

Lisa Jacobs

Turn Your Etsy Shop into a Sales Machine

Lisa Jacobs

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Lesson Info

10. Shop Cohesion Checklist


  Class Trailer
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1 Introduction to Workshop Duration:04:30
5 What is Shop Cohesion? Duration:11:56
7 Product Photography Overview Duration:46:09
9 How to List Titles Properly Duration:12:37
10 Shop Cohesion Checklist Duration:05:39
14 The Etsy Buying Process Duration:07:42
15 Copywriting for Etsy Duration:15:56
16 Find Your Ideal Customer Duration:13:11
17 How to Stand Out On Etsy Duration:09:04
21 The Etsy Marketing System Duration:26:44
22 Your Etsy Sales Funnel Duration:09:48
28 A Facebook Strategy That Works Duration:10:29
30 Etsy Marketing Review Duration:05:59
32 Marketing Plans That Won Duration:16:35
34 Advertise Your Etsy Shop Duration:11:48
35 When to Add Advertising Duration:13:47
36 Build An Ad Strategy Duration:11:17
38 Create Your First Ad Campaign Duration:08:04
39 How to Ride a Trend Duration:10:05
40 How to Write An Ad Duration:07:06
41 Attract the Right Customers Duration:04:51
42 Set Your Advertising Budget Duration:11:54

Lesson Info

Shop Cohesion Checklist

We're gonna walk through the shop cohesion checklist and so, what we've done so far is, we've taken apart all of the elements of a first impression and we've broken them down to why they're working and how to improve them, and so this is the overall, when you land on a website, things that you can do. The shop cohesion checklist, so things that you can focus on are things that you can pay attention to in order to get, to improve and enhance, and do it in your own brand message. So, can I immediately make sense of what I'm seeing? Oh, I suggest that you open up your Etsy storefront. For those of you at home, it's a great time to self-critique. I'm gonna walk your through a self-critique. So, have your own storefront pulled up and look at it while I start to ask these questions, and if you can, one thing that I suggest, one thing that I love is that people choose a role model and if you have an Etsy shop that you love or an Etsy shop that you see really doing well that you're always look...

ing at and you're always admiring how they do what they do, I like to compare those side by side so that when I answer the question for myself, I can compare it to another storefront that I know is doing really well. That's not about replicating that store's style, but it's more about looking into the details that I don't know yet. They know something I don't and I wanna learn what it is, so I'm looking for the clues that will help me establish my storefront better. So, can I immediately make sense of what I'm seeing? That's the first impression that you wanna get and think from the visitor. If ever you start to voiceover that first impression when you're doing this self-critique, meaning, if ever you say, yes, those products are all in line, I can see that one's a little bit off but if you look at this and you start talking, I have clients that do that. When I pull up their shop, they'll start talking over my shoulder to explain what I'm seeing on the screen. If you ever do that in a shop critique, red flag. Stop right there, what needs to be, everything that you're saying needs to be worked on so it's expressed visually, without a voiceover 'cause you don't get to voiceover your visitor's clicks. So, it should be instantaneous understanding. Can I immediately make sense of this? What's on offer? And then, does that shop feel uniform? Is it seamless to the eye or is your eye jart around? Or does it go dark and light or close, closeup and then far, far away? Do I get a clear sense of style? That's question number three, if I'm going too fast. Can I make immediate sense of what I'm seeing? Does this shop feel uniform and seamless? That's number two, and number three, do I get a clear sense of this seller's style? If you can detach yourself and look ar your own shop, it's a great way to do it. Can I get a clear sense when I land here? Although it's hard because if you're anything like me, you love your own storefront and you love to gaze at it. Can I immediately imagine using that product? Is the number four question. Can I immediately imagine putting that to use? Do I have a really good sense of what it would be like in my life? Can I navigate my way around? Next question, do I know where to click? That's a big thing because sometimes we try to rely on categories and we organize things by categories, and list it however in the storefront. On Etsy, how often do you use categories? People say, I'm gonna categorize it, I'm gonna put it this. We expect customers and we expect visitors to invest so much more time than we would ever invest if we we're clicking around. I mean, when was the last time you used categories in the page? I've used them occasionally, but only when there's a lot to organize or when, you know, I'm looking for specific items, and I wanna just say this, too. I've never gone to a jewelry store and used categories in that way, but if I'm in, like I've been lately shopping a lot for paper planner type stuff and I'll use categories to find my way. It's not the first thing I'm doing, it's definitely not the thing that's gonna get me to stick there, but make sure, if a customer would naturally come to your storefront and need to find something, that you have set it up that they can navigate. That your categories are clear and exactly answer what they're looking for. And then, do those categories make sense and not overwhelm them or get too detailed? In the next segment, we're gonna be talking about making your shop very SEO friendly and we're gonna have an expert guest who's gonna help us do that, and categories are one of the things that are important, that are a good read on SEO. Categories are read by SEO means, so not only should they make sense, like don't get too clever there, but also don't get too generic. Put in there search terms that people would actually be looking for. And then finally, does each element of the shop match? Does the banner match the products? Does the profile match the banner? Does everything look like it belongs together? That's really important, that's a big thing for shop cohesion.

Class Description

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.  

Session 1: Build an Etsy Storefront That Sells
You’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:

  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners

You’ll learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.



The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.


Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

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This class was amazing!! The first day covered changing your Etsy storefront. This was my favorite day, as it talked about product photography in a very basic, replicable way. The best part was that it was all DIY. I have been told for so long to sub out photography to a professional, but this class is all about investing in yourself. It is so empowering to know how to do these things YOURSELF. We then spent the afternoon talking about SEO tips and tweaks. I can't wait to implement these in my own shop. I fee like this information is not clear anywhere online. The marketing aspect was great, and is about exposing your vulnerability and connecting with an audience. Lastly, you learn a SYSTEM that you can replicate time and time again. It goes through the entire calendar year. The cherry on-top was the last day-- advertising. I can't wait to try out advertising once I have the first two areas complete. This course is not gimmicky in any way, and teaches you a very honest approach to connect with potential customers. Awesome instructor-- to the point and thoughtful.