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Turn Your Etsy Shop into a Sales Machine

Lesson 25 of 43

What Should Be In Your Etsy Marketing Strategy?

Lisa Jacobs

Turn Your Etsy Shop into a Sales Machine

Lisa Jacobs

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Lesson Info

25. What Should Be In Your Etsy Marketing Strategy?


  Class Trailer
Now Playing
1 Introduction to Workshop Duration:04:30
5 What is Shop Cohesion? Duration:11:56
7 Product Photography Overview Duration:46:09
9 How to List Titles Properly Duration:12:37
10 Shop Cohesion Checklist Duration:05:39
14 The Etsy Buying Process Duration:07:42
15 Copywriting for Etsy Duration:15:56
16 Find Your Ideal Customer Duration:13:11
17 How to Stand Out On Etsy Duration:09:04
21 The Etsy Marketing System Duration:26:44
22 Your Etsy Sales Funnel Duration:09:48
28 A Facebook Strategy That Works Duration:10:29
30 Etsy Marketing Review Duration:05:59
32 Marketing Plans That Won Duration:16:35
34 Advertise Your Etsy Shop Duration:11:48
35 When to Add Advertising Duration:13:47
36 Build An Ad Strategy Duration:11:17
38 Create Your First Ad Campaign Duration:08:04
39 How to Ride a Trend Duration:10:05
40 How to Write An Ad Duration:07:06
41 Attract the Right Customers Duration:04:51
42 Set Your Advertising Budget Duration:11:54

Lesson Info

What Should Be In Your Etsy Marketing Strategy?

So, to simplify my marketing strategy, at the core, is this. I'm looking to find people who appreciate my work, deeply appreciate those people, and then brainstorm ways of finding more people just like them. My whole thing is about doing a on how do I find customers and turning to the world and saying, where are you, and how do I find, wait, how do I get found, and turn, doing a 180 on that and saying, how do I find more customers? So I'm always, always looking for new ways to connect with more customers. When we start to build a strategy, the first thing we'll do, every single time, is look at the seasons of the business. So to do this, I'm going to show you how to create a marketing calendar for your year. And it doesn't, this can be perpetual, I recommend it is perpetual. I recommend you start with the month that you're coming into or the month that you're just starting out, and then build it out 12 months in advance. Always build it out 12 months in advance. Make a perpetual campa...

ign. But just for this class, and the purposes here, I made a January through December calendar. If I were going to start working with a new business, I would start with this month, and then go 12 months out. This is simple................. yet it's the guide to stopping the scramble once and for all and being done with it. So Your Best Year 2016 is a book I write. I write it every year. And in it, I created this.............. revolutionary system where we really break down the goals, from a year into segments. And rather than looking at a year at a glance, we look at smaller parts and smaller pieces of the year. So that your plan can be evolving, just like you are, as a creative business owner. One of the things that........... stands out to tell you is that I think a lot of times we feel pressured to create one, five and 10 year goals for businesses and that's where we all kind of start, and that makes me think of my husband, because he has a very traditional career and he has a lot of traditional mentors that he can follow in his career. And so it's very easy for him to do a one, five, 10 year projection. But for me, it's not the same. Whenever I do projections like that, what I ask for in five years never looks like where I get in five years. And 10 years, it's hard to say what I'm going to like until I try it. So I have, I like, at the longest term, long term goals to be three years, and never more than three years. And I like that to not be rigid or set in stone, but rather, everything is broken down into smaller chunks of time, where you test what you're asking for, because you don't want to get to the top of the ladder and feel, and realize it's, I'm butchering that, but realize it's up against the wrong wall. So to start your marketing calendar, this is how I have it, as it can be a creative business plan, it can be something that you work with every year. It should be creative, you are creative, so your marketing plan should be as such. But I start always taking note of where I want time off. Because I think the best way to drive your business is to take the wheel. I did not build this business to be an employee to it for the rest of my life. I did not build this business to work for it. I wanted to work for me, so I start with a fresh calendar, and then I'm going to plug in where I want my vacations and where I want my time off. That's important to note, because I don't want to be heavy into a campaign when my children are at home from school, or when I have other things going on in my life. So I wrote those onto this calendar in orange. I'm not out of the game, whenever I put them on my calendar. It's just caution time, it's just be careful because that's important to me. And that should be, that needs to be important to my business' schedule.

Class Description

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.  

Session 1: Build an Etsy Storefront That Sells
You’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:

  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners

You’ll learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.



The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.


Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

Kaitlynd B Zimmer

Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer