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Turn Your Etsy Shop into a Sales Machine

Lesson 17 of 43

How to Stand Out On Etsy

Lisa Jacobs

Turn Your Etsy Shop into a Sales Machine

Lisa Jacobs

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Lesson Info

17. How to Stand Out On Etsy


  Class Trailer
Now Playing
1 Introduction to Workshop Duration:04:30
5 What is Shop Cohesion? Duration:11:56
7 Product Photography Overview Duration:46:09
9 How to List Titles Properly Duration:12:37
10 Shop Cohesion Checklist Duration:05:39
14 The Etsy Buying Process Duration:07:42
15 Copywriting for Etsy Duration:15:56
16 Find Your Ideal Customer Duration:13:11
17 How to Stand Out On Etsy Duration:09:04
21 The Etsy Marketing System Duration:26:44
22 Your Etsy Sales Funnel Duration:09:48
28 A Facebook Strategy That Works Duration:10:29
30 Etsy Marketing Review Duration:05:59
32 Marketing Plans That Won Duration:16:35
34 Advertise Your Etsy Shop Duration:11:48
35 When to Add Advertising Duration:13:47
36 Build An Ad Strategy Duration:11:17
38 Create Your First Ad Campaign Duration:08:04
39 How to Ride a Trend Duration:10:05
40 How to Write An Ad Duration:07:06
41 Attract the Right Customers Duration:04:51
42 Set Your Advertising Budget Duration:11:54

Lesson Info

How to Stand Out On Etsy

So in summary for the day, we're gonna talk about how to stand out on Etsy. And we all know and we've already covered that's an incredibly overcrowded market. We've talked today about how to catch the customer's eye with your own shop cohesion, things that you can take action on, things that you're in charge of, things you can have control of. And we've talked about how to build brand distinction, how to send out a brand message, and send it out consistently and cohesively and strong. And we even talked about how to narrow that message down, to make sure if you're not sure if your brand is a little off kilter, you can narrow that down by naming three adjectives that describe your brand and always sticking with that tune. Make sure everything always matches those three things. The next thing you wanna do is consistently share that brand message and consistently showcase a style that customers can start to expect from you. That's a big deal. You know, I asked Tim when he was on with us, ...

did he ever feel like he as talking to himself? 'Cause it is the biggest obstacle for creative businesses. And he said, yes, because we all do. And so when I tell you to build a brand message and I tell you to start sharing it consistently, believe me, you will feel like you're talking to yourself and then you will feel like you're talking to yourself for six months and then you'll get a little interaction and a little connection. And then you'll feel like you're talking to yourself for another six months. It is no easy feat to say, I have a message, I believe in this message, I'm gonna continuously share it and continuously do what I do, even when it feels like nobody's listening. And so it's really important to do that. You also, to stand out on Etsy, you want to start to learn how to speak the customer's language. And I like that Tim pulled there, it was a Google keyword tool that you can use, to help you figure out what people are calling your products. For a solid year, I called my bracelets at the Energy Shop, spiritual bracelets and I named every listing spiritual bracelets, until I found out that I was the only person calling them that. Other people were calling them things like yoga bracelets, or energy bracelets, and I didn't realize that I was the only one talking a foreign language. So when I learned their language, and I used the keyword tool to see what are the most popular terms people are searching to find my product, I started to alter the keywords and I found more potential customers, more organic traffic, more Etsy traffic that way, by understanding what people would go looking for if they were looking for my product. So you wanna speak the customer's language. You wanna learn it and you wanna know it and then you wanna enhance it, because you want to get really intimate with the customer and really get to know them. And finally, the best way to stand out on Etsy is to value the customer's needs. Pay no attention to everything, oh, pay no attention to everything else that is going on on the Etsy marketplace and value the customer's needs. Just make it about you and the customer. Stop worry about anything else. If something's driving you crazy or some shop is getting so many sales and you're like, I don't get it, unfollow, stop paying attention to that. It's not helping your case. It's not helping your business. Rather, think about what the customer is doing and value their needs. Etsy is popular, but answering what's in it for me for your customer's is very rare. I don't see it anywhere. I look for examples of it all the time and nobody's doing that on Etsy. So if you wanna stand out, start answering, what's in it for me for your potential customers. There are three key factors to making an online business work. It doesn't have to be Etsy, it's any online business out there. We tend to over think this process. We tend to overdo it a little bit, but it's actually very simple. Then number one key factor is having a website that attracts the right customers and invites them in and makes them wanna kick off their shoes and browse around and shop with you. That's the number one. So that's shop cohesion and that's everything that we have talked about in Build an Etsy Storefront That Sells. Creating an aesthetic and an ambiance that moves the customer, that it's a conductor for the customer's buying process. And then you wanna use your product images to speak to the right people, to capture the attention of the right people and welcome them in. Draw them in and pull them in. So if you're warming up to that, you're really gonna be spending a lotta time in product photography. It's worth the extra effort. It's worth the extra time. If there's anything that will make that leap, that learning curve from not getting a lot of connection to getting a lot of connection and a lot of interest it's improving that product photography. And we talked a lot about how you could do that today. And then it's also about understanding your customer's needs. You wanna be making your storefront a receptive place to land rather than a busy, pushy, everything all the time kinda place. You know, a lotta keywords, a lot of this product, that product all together. You want them to have a receptive place to land. And I think that was true of all the examples we used today. When you get there, it's a receptive soft landing spot. Nothing's too push and it's all very attractive, so I wanna dive right in and that's important. That's a big part of shop cohesion. The number two key element of making an online business work is to build an online web of connection. Every since I started the Energy Shop back in 2010, I knew I was going to have to go find the customers for the Energy Shop. I've never relied on Etsy. And I like looking at is as a giant web that I was building so that every profile that I created, if I was marketing on Facebook or Instagram, Pintrest, Twitter, I looked at it as this giant web where everything linked to each other and it was all an interaction that people could be having with me. And that has a lot to do with marketing. And that's a segue into everything we're gonna cover and how to setup that web that connects, captures, and converts. And the number three key element to having an online business that works, is systemizing and optimizing that entire process. Always enhancing it. Always looking for ways to improve it. You wanna be making sure that customer flows through. Even as you build your marketing campaign, it all comes in stages. You're gonna build a storefront and then you're going to test how the customer's flow through it and you're gonna enhance that process. Then you're gonna build a marketing campaign and attach it, build off of the storefront, to funnel everybody right where you want them to go and that's gonna be the storefront. And there's gonna be stages where that's sketchy. There's gonna be stages where they don't do what you would like them to do. They're not in flow. They're not following the currency. And that means you just have create better conductors. You just need to set it up and test and try. And then the final stage of that is advertising, where you pull all of these people outside of that funnel, into the funnel and get them into your marketing system. So everything we learn in the series of these courses, is going to build on each other that way. And you're going to be looking at improving the customer's experience. You're gonna look at better ways to invite them back and keep them coming and keep a relationship building and growing. And you're gonna brainstorm ways that you can find more people just like them. And again, that leads us to everything we're gonna talk about in Market your Etsy Shop to Sold Out Success. The key to overcoming a saturated market, is simultaneously leveraging it's popularity to your advantage and learning to market it outside of it. That's a powerful strategy. So we're gonna use Etsy and we're gonna use your storefront. We're going to rely heavily on the trust factors that are already built into that storefront and use that storefront to introduce your brand and get your brand in front of more people and build your brand. I see Etsy as brand building tool and so we're gonna use it for that. Again, don't think of yourself as one in a million in an overcrowded marketplace, think of yourself as a person that has a product that millions of people have yet to see. That's a much more empowering way to look at your business online.

Class Description

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.  

Session 1: Build an Etsy Storefront That Sells
You’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:

  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners

You’ll learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.



The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.


Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

Kaitlynd B Zimmer

Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer