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Questions + Brief

Lesson 12 from: SEO - Website Technical Audit Fundamentals

Kelly Murphy

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Lesson Info

12. Questions + Brief

Lesson Info

Questions + Brief

Now let's discuss how the process actually works. First. You want to either develop a brief or write a list of questions that you can talk through with your client to get a better understanding of their needs and what they're hoping to get out of this process. We've included a standard list here, but you want to tailor yours to the specific client? The list of questions include, what are your business objectives for this fiscal year? What are you hoping to achieve with this S E O project And what KPI s would you prioritize? Can you provide access to your analytics platform, google search, console and any other reports? That would be useful context? Who are your primary competitors? Both from a business and online perspective. When was the site built? When was the last refresh performed? And do you have any upcoming refreshes planned? And do you have your own development team who will implement client side executions or will you need freelance support for that? The first steps to gettin...

g to know your client are asking questions and developing a brief. Next, we'll talk through the competitive overview

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Bonus Materials with Purchase

19. Bonus Lesson - Site Speed Diagnostics and Optimization

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