What I really like to do is to take field trips with myself and with my colleagues. In fact, with some of the teams I work with, we organized Ah, every month we would do a field trip Friday. It was a way as a team to do this kind of orchestrated discovery. It's really planned. Serendipity. You're getting out. You're seeing things, and as a team by doing it together and jewels, this could be really interesting. Has a close something to do with your clients. Maybe this is a challenge to give you. Maybe this is a way to take your clients. I don't know what kind of work you do but potentially push you to take your clients to discover something weird and new together. So you're seeing it as one. So this idea of field trips of getting out of, ah, bringing people together, um, a couple of things that I these there some shots of different things that that I did in the course of my career, mean look, weird doesn't really show up. And in the work we do, we think weird is not part of work. Maybe ...
it's what we do in her down time, but it's not what we do at work. But I'm here to say You got to make room for a little bit of weird. And so not all of these things. In fact, most of these pictures are not that weird, but weird has taken me to have taken me to South Korea to judge boy band competitions. Toe Understand the future trends of consumer digital media. When I worked at NBC, it's taken me to the Israeli military, where I had Teoh learn from F 15 pilot fighters who are trying to figure out non hierarchical leadership in the start up way in Israel. It took me to Saudi Arabia is one of the first women in my company who went to Saudi at a time when women weren't encouraged to go there. Um and I This story had a very profound effect on me because, in fact, one of my colleagues, who was ah, female, she said, I never go to Saudi because I don't like the way they treat women well from everything I'd read. I didn't like it either, but my philosophy is you have to go see for yourself. And so I donned my abaya and my headscarf and I went with a group of colleagues, and what we came to understand was that there were women dying of Stage four breast cancer because they were ashamed, and also they couldn't drive so they couldn't get to be diagnosed. So it created a whole health platform for us to be able to clump with a new way of monitoring a mobile monitoring unit to take to see women so they didn't have to drive to be diagnosed. We never would have seen that if we hadn't gone to see for ourselves. So these field trips are about going to see for yourself. An example of one that I like to use a bit more organized was taking a group of people who do serve water service technicians in a nuclear factory and taking them Teoh to Formula One or NASCAR. To understand how pit crews changed the tires really fast in a race car that zooming around the tracks so we could have talked about it all we wanted. But until we took a field trip until the team went together to understand that real metaphor of were literally changing the tyres while the cars racing around the track. That's a metaphor for changing water in an ongoing nuclear factory. So sometimes you have to organize these things where people can literally go together and see for themselves.