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Creating Mood Boards

Lesson 12 from: Mastering Lightroom Classic & Photoshop Fundamentals

Andrew Kearns

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Lesson Info

12. Creating Mood Boards

Creating mood boards help define ideas. Andrew utilizes them to communicate ideas to the talent. Pinterest is an incredible tool for achieving this, and Andrew walks you through the process he’s developed to accomplish this effectively.

Lesson Info

Creating Mood Boards

(calming music) So, this is my Pinterest board for the shoot that we did here. As you can see, at the top, it says "Montana Photo Shoot," that's the title. Pretty self-explanatory. I wanna explain some of the images I decided on because some of them might not make as much sense, but in the grand scheme of how the algorithm works on Pinterest, and the ideas it will give you, there's a reasoning behind it. At the very first photo, you see a desert snowy photo, and it's, there's two things going on. One, I knew there was gonna be snow. So, obviously included snow, and it's a pretty open image, but also it's an image by one of my favorite photographers, Jared Chambers. So, so those two things combined will work to the algorithm to find images that I'm usually pretty keen on. And the next seven or so images are very Huckberry aesthetic brand images. I think it's literally just what people are using on their websites to sell their, to sell their goods, but it's very much that aesthetic I'v...

e been looking for. There's this one right here of the girl hanging out at the back of the truck bed. The reason why I chose this is because, number one, there's a car and there's motion in it, her hair's blowing, but also you don't recognize her face, and why, like, that's just kind of like my style. I don't really have a tonne of just straight on portraits like this, they're usually looking off this way, or maybe that way, or something, they're never, they're oftentimes not looking straight at the camera with the images I'm creating. So, that's why I included that image because of the motion going on in it, the fact that I don't have a recognizable face in the image, and then there's also a vehicle. And in the next three photos you see are vehicle photos, they're more composition based, and more focused on the framing of the image, and they also include cars. So, you see the middle one, right there, is this truck shot that I wanted to get anyway with the lights and the dark, and those are probably my favorite images we got from the whole shoot, you'll see those in a bit, but then you also have that interior of the car, that photo by Matt there. I really like the exposure values of that image. So, that's also another reason I added that, but also the composition is brilliant. And same with that one on the right side, I could probably do without this one, but I think it works to the algorithm to where it's creating a good, a good batch of good composition images. And then, you have this one on the right by Sam Elkins. I like the exposure values here on this image, as well as it's an interior of a car. So, trying to get more of those type of photos. And then, the bottom two photos here. Number one, I love the posing going on, on both of these, but also, number two, they are images also by Jared Chambers. So, again, finding those similar photos to Jared's style, as well as, it'll also bring in images that are Jared's, as well as photographers who have that similar style as Jared's. And then, both of them are in moving cars, or I guess, the one on the right is a train, but it's still a vehicle, like an interior. And, the one on the left is actually one of my friends, Veek's. I was literally in the back seat of the car when this image was being taken, but, again, it has that motion, great coloring, great composition, and a vehicle. So, that's what I'm thinking about when I'm finding these images. and you, you wanna look for things like composition, design, exposure values, coloring, to work together to create a board. So, I'm not necessarily just looking for images that have the, like, pinpoint exactly what I'm looking for. It's kind of a variety, everything from composition, to clothing, to aesthetic, to, you know, motion, to exposure values, to subject matter, you're just kinda looking for the whole gamut, even weather pattern. But really what I'm looking for is to create a well-rounded board of all this stuff because, when I come up here to this more ideas panel, I'm gonna find a lot of this stuff. So, right there, there's a beautifully composed desert image. Most of these are just that Huckberry aesthetic that I was talking about. As I scroll through it you'll also see some very out of place images. Those are probably just ads. And, the hard one about this one too, I think my boards usually come out better, but the fact that on this pins right here, like, these first seven, six images, when you open it up it's trying to sell me the Kodiak fleece pullover, so I'm getting a bunch of products, so I'm gonna get a bunch of product imagery, which is not necessarily what I'm looking for, but those do help to generate the more ideas panel. One thing that might work is I could remove a few of these product images because I have six of those type images that are content for someone's website, it thinks I'm probably trying to buy, like, Huckberry type items, which I'm not, I'm just trying to plan a shoot. So, that's one thing to keep in mind. It's just random little specific things like that. If I removed a few of 'em, it might change up my more ideas to be a bit better, but, for the most part, that's a pretty dialed board, and I'm pretty pleased with that. And, also got the point across to Eli, when I showed it to him. As I'm creating my board, I'm not really trying to find, like, picture perfect images to exactly what the aesthetic would be. Sometimes that's gonna work out, but it's not gonna work out a hundred percent of the time all the time. With this shoot, I knew I was gonna work with a subject, we're gonna have that Huckberry aesthetic, and a truck with a snow plow, and we'd be in the snow, but for this one I really wasn't considering the weather, necessarily, more so I wanted to get across the aesthetic we were going for in terms of if this was a Huckberry type shoot. The main thing is I'm trying to communicate with my subject the expectations I have for the shoot, so they can do their job well, and so we can just be on the same page. So, I'm gonna just pull little bits and pieces, so some photos of a truck and a vehicle that are composed well, as well as, some dark moody shots 'cause I love the feeling those photos invoke, as well as, there's several photos with the aesthetic in the clothing I'm looking for. On that Pinterest board there's no real perfect image that sums up everything I'm trying to capture or anything that I'm trying to capture. When you have all those images together in a series, it helps convey an overall emotion, overall objective, overall feeling to what you're trying to capture. You notice I had a lot of Jared Chambers' shots in there. Number one, I'm super biased 'cause I just love his images, but, number two, he has so much of what I like in photos in every photo, from composition, to subject matter, exposure values, editing, it's brilliant. And, and, they all, all those factors work together in each one to create this feeling in an image. Like, his images alone added so much to that board. You combine that with the truck photos, the aesthetic of the clothing. As you're making more boards and just curating a style for each one, and a feeling for each one, that you wanna get from each shoot, you're gonna get better at knowing what to search for, and what to pin, and also what not to pin, and it's gonna make your boards just become a lot better as you make more of them. It's really a subtle art to creating these mood boards and, and with Pinterest, as you're pinning more stuff to boards, it's gonna affect the overall recommendations you get, and it's gonna pinpoint your style, and what you want much more accurate in the long run.

Class Materials

Bonus Materials with Purchase

Workshop PDF
View Andrew's Selects
Sonora Edit - Before and After
Mountains Edit - Before and After
Edit 01 - Before and After
Edit 02 - Before and After
Edit 03 - Before and After

Ratings and Reviews

Ratul Dutta

This class is really like a good investment. It's gonna help you step by step and you can come back to it multiple times when you need to. Been watching Andrew Kearns on YouTube since 2018. Massive fan of his editing style. I wanted this class as soon as I saw the discount rate. Being a student from a different country, I probably wouldn't have been able to afford it at it's original price. This workshop goes in real depth towards the "approach" of editing a photo. I learnt a tonne of cool stuff. So many new things. Subtle yet so powerful.

Mack Woodruff

Incredibly Eye Opening This workshop truly opened up a whole new world of editing techniques that I didn't fully realize existed. I'd recommend this workshop for anyone who has a basic understanding of LR and PS already and are hoping to take it to new levels. I will keep coming back to it for a long time!

Veronica Ettedgui

Very very nice!!

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