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Conclusion

Lesson 51 from: Creating High Converting Landing Pages

Isaac Rudansky

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Lesson Info

51. Conclusion

Lessons

Class Trailer

Landing Page Design Fundamentals

1

Laying the groundwork for good design

13:23
2

The Myth Of The Perfect Landing Page Conversion Rate

12:05
3

The 3 Main Types of Landing Pages and How To Use Them Effectively

18:57
4

Business Models and Understanding Your Conversion Actions

06:04
5

The AIDA Sales Funnel and The Online Decision Making Process

16:48
6

The Awareness Stage of the Funnel ... Where It All Begins

17:26
7

The Interest Stage of the Funnel ... Tell Me More

14:10
8

The Desire Stage of the Funnel ... I Want What You Sell

12:44
9

The Action Stage of the Funnel ... I'm Going to Buy What You Sell

09:05
10

The Fogg Behavior Model and how it Applies to Good Landing Page Design

19:25
11

Making Your Landing Page Design Memorable

12:44
12

Quiz: Landing Page Design Fundamentals

Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

13

The Primacy of Product and The Concept of Usability in Landing Page Design

15:23
14

Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks

11:17
15

The 5 Second Usability Test in Landing Page Design (and how you can use it now)

12:25
16

The Art and Science Behind Designing High-Converting Calls To Action (CTA's)

18:29
17

Readability and Visual Hierarchy Landing Page Design

19:50
18

Respecting Web Conventions in Landing Page Design

13:22
19

Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates

19:53
20

Information Architecture and Accessibility - Landing Page Design Best Practices

19:51
21

Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices

15:34
22

Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices

08:43
23

Dedicated Landing Page Design Best Practices (Part 1)

14:57
24

Dedicated Landing Page Design Best Practices (Part 2)

12:18
25

Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

Principles Of Persuasion in Conversion Rate Optimization

26

Using Scarcity to Improve Conversion Rates on Your Landing Pages

09:46
27

Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages

12:07
28

Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory

18:56
29

User Scenarios and Contextual Perception in Landing Page Design

16:37
30

Quiz: Principles Of Persuasion in Conversion Rate Optimization

Building a High Converting Landing Page From Scratch

31

My Favorite Landing Page Builders and Getting Started With Our Unbounce Page

10:02
32

Getting Familiar With the Unbounce Page Builder and Adding Our Header Section

07:28
33

Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool

16:25
34

Working With Background Imagery in Landing Pages and Developing Our Hero Section

15:36
35

Creating a Form, Action Block, and Finishing the Hero Section in Unbounce

19:27
36

Discussing Landing Page Design Changes and Creating our Primary Content Section

16:17
37

Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce

10:42
38

Publishing Your Unbouonce Landing Page on Your Custom Domain

03:43
39

Adding Custom CSS in Unbounce to Create Professional Drop Shadows

06:03
40

Making Your Landing Page Design Work Better With Custom Javascript Snippets

08:08
41

Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines

02:30
42

Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form

03:30
43

Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights

12:20
44

Integrating Your Unbounce Form Submissions With Your Mailchimp Account

09:06
45

Quiz: Building a High Converting Landing Page From Scratch

Landing Page Audit in Action

46

Wester Computer Audit (Part 1)

08:28
47

Wester Computer Audit (Part 2)

09:16
48

Wester Computer Audit (Part 3)

15:19
49

Wester Computer Audit (Part 4)

13:52
50

Quiz: Landing Page Audit in Action

Conclusion

51

Conclusion

02:52

Final Quiz

52

Final Quiz

Lesson Info

Conclusion

how do you design fans and welcome to the conclusion. It's always sad to say goodbye but I really hope it's just goodbye for now. I'm sure there will be more exciting courses and more interactions that we have and I really look forward to that. I really wanted to say thank you. Um I can't tell you how much it means to me that you took the time to learn landing page optimization and conversion rate optimization. With me. It was a pretty intense course and I really appreciate it. I really do. I mean that sincerely, I think you guys have learned a lot and I hope you feel the same way to like if the most important thing that comes out of this is that you guys really improve your conversion rates, you get a better sense of psychology and landing page design and you're really equipped with the knowledge and the skills to to go and make a difference in your marketing campaigns. That that that would mean a tremendous amount to me if that was the outcome of this course. I'm hoping to hear your ...

feedback, I'm hoping to hear your reviews. Listen, as you could tell this course took a huge amount of time, effort energy uh and work to put together and your feedback your reviews. Um Any constructive criticism is absolutely welcome and and totally encouraged. You can follow me on twitter at at Isaac Radinsky um You can check out our website at www dot adventure PPC dot com. Um You can take a look at all the different services we offer from landing page design conversion optimization, PPC management, re marketing, display campaigns, programmatic display, social media, marketing. Um and all that great stuff. We have a really, really fantastic team. So definitely feel free to check us out. I hope you check out my other courses as well. And I want to give a special special shout out to one max low unbind um and his production crew who was really behind all the lighting here, the set up the studio, the recording uh max does a whole range of video production from commercials to corporate to um interviews narrative. He brings a huge level of creativity, a real neurotic attention to detail. Uh and really the whole production quality here of this course, the audio of the video, the cutting the editing, the animations, um, all to his credit. So if you want to get in touch with him, there'll also be a link in the resources section here. Em low and buying at gmail dot com or you could private message me and I will send you his way. Um so I really appreciate him as well. And I think he did a fantastic job and I hope you guys agree. So with that goodbye. Thank you very much again. And I really, really do look forward to seeing you again. Yeah,

Class Materials

Bonus Materials with Purchase

Dedicated Landing Page Design Best Practices

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