Creating High Converting Landing Pages
Creating High Converting Landing Pages
Laying the groundwork for good design13:23 2
The Myth Of The Perfect Landing Page Conversion Rate12:05 3
The 3 Main Types of Landing Pages and How To Use Them Effectively18:57 4
Business Models and Understanding Your Conversion Actions06:04 5
The AIDA Sales Funnel and The Online Decision Making Process16:48 6
The Awareness Stage of the Funnel ... Where It All Begins17:26 7
The Interest Stage of the Funnel ... Tell Me More14:10
The Desire Stage of the Funnel ... I Want What You Sell12:44 9
The Action Stage of the Funnel ... I'm Going to Buy What You Sell09:05 10
The Fogg Behavior Model and how it Applies to Good Landing Page Design19:25 11
Making Your Landing Page Design Memorable12:44 12
Quiz: Landing Page Design Fundamentals13
The Primacy of Product and The Concept of Usability in Landing Page Design15:23 14
Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks11:17 15
The 5 Second Usability Test in Landing Page Design (and how you can use it now)12:25 16
The Art and Science Behind Designing High-Converting Calls To Action (CTA's)18:29 17
Readability and Visual Hierarchy Landing Page Design19:50 18
Respecting Web Conventions in Landing Page Design13:22 19
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates19:53 20
Information Architecture and Accessibility - Landing Page Design Best Practices19:51 21
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices15:34 22
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices08:43 23
Dedicated Landing Page Design Best Practices (Part 1)14:57 24
Dedicated Landing Page Design Best Practices (Part 2)12:18 25
Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices26
Using Scarcity to Improve Conversion Rates on Your Landing Pages09:46 27
Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages12:07 28
Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory18:56 29
User Scenarios and Contextual Perception in Landing Page Design16:37 30
Quiz: Principles Of Persuasion in Conversion Rate Optimization31
My Favorite Landing Page Builders and Getting Started With Our Unbounce Page10:02 32
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section07:28 33
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool16:25 34
Working With Background Imagery in Landing Pages and Developing Our Hero Section15:36 35
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce19:27 36
Discussing Landing Page Design Changes and Creating our Primary Content Section16:17 37
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce10:42 38
Publishing Your Unbouonce Landing Page on Your Custom Domain03:43 39
Adding Custom CSS in Unbounce to Create Professional Drop Shadows06:03 40
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines02:30 42
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form03:30 43
Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights12:20 44
Integrating Your Unbounce Form Submissions With Your Mailchimp Account09:06 45
Quiz: Building a High Converting Landing Page From Scratch46
Wester Computer Audit (Part 1)08:28 47
Wester Computer Audit (Part 2)09:16 48
Wester Computer Audit (Part 3)15:19 49
Wester Computer Audit (Part 4)13:52 50
Quiz: Landing Page Audit in Action51
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Build an effective and memorable landing page from scratch without using code.
- Understand the 3 main landing page types and know how to use them effectively.
- Persuade your site visitors to act using advanced psychological principles.
- Get into the hearts and mind of your customers by building users scenarios.
- Design high converting call to action (CTAs).
- Incorporate standard web conventions in your designs.
- Use Scarcity to improve conversion rates for your page.
- Use the Unbounce Page Builder to create a form, use an action block, work with backgrounds, add headers icons and buttons, custom CSS and many more features.
- How to perform a thorough landing page audit.
ABOUT ISAAC'S CLASS:
Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer's journey so that you can adapt and target your designs to your audience’s wants and needs.
In this class, you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this class today to transform the profitability and performance of your landing pages!
WHAT YOU WILL LEARN:
- The fundamental principles of professional landing page design
- Different types of landing pages and what their functions are including dedicated landing pages, micro-sites, full websites, home pages and product pages
- Know the conversion actions that are associated with common business models
- Understand the AIDA sales funnel and the online decision-making process
- The principles of readability and visual hierarchy in design
- How to create trust, safety and credibility for your landing page
- Mobile site layout in Unbounce
WHO THIS CLASS IS FOR:
- Business owners
- Web designers and developers
- Anyone wanting to improve their landing page design skills
- Anyone wanting to increase their conversion rates
- All experience levels
Adobe Photoshop CC
ABOUT YOUR INSTRUCTOR:
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac has helped over 900k students and has overseen millions of dollars in campaign spend.