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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Wrap-up
conclusion there you have it your introduction of content marketing a deep dive into writing and publishing compelling blog posts that drive traffic. Now that you've completed this course, you'll be well on your way trading engaging relevant content for your target audience and getting that content in front of the right people. Moving forward. My goal for you is simple. I want you to implement the material, the best practices tools and general knowledge we've discussed and craft truly stand up blog posts that drive meaningful traffic. I'll let you go in a minute here before I sign off. I want to quickly summarize what we learned in this course. We talked about content marketing and in chapter one we went over all the reasons you might launch a company blog from communicating with your customers to improving your web traffic. We touched on it all. Then in chapter two we talked about your audience we discussed how to identify your audience, how to truly get to know them and then how to w...
rite for them. In chapter three we completed a deep dive into all the different blog post types. Chapter four it was all about writing. We went over the content marketing best practices. You need to succeed while writing your blog posts. Chapter five involved optimizing your content for S. C. O. Moving forward, be sure to aim to make search engine optimization, your new best friend or at least a friendly acquaintance. And what did we do in chapter six we went over the benefits of proof reading and copy editing your blog posts with examples to boot. And in our final chapter chapter seven we focused on making a habit of writing compelling top quality company blog posts. My hope from here on out is that you'll do just that that you and your colleagues will take the material from this course and strengthen or launch your blog. As a result, you may also want to connect with fiber sellers in other areas for even more resources that can help increase traffic to your blog. I'm going to recommend looking at pro sellers in the S. C. O. Category in the web and mobile design category in the social media marketing category and in the email marketing category these talented sellers have all the tools you need to continue strengthening your blog. Be sure to check them out with that. I'd like to thank you for spending time with me and learning more about writing standout blog posts. It's been a real pleasure sharing my experience and I truly hope you found the content useful Again. My name is Maddie Cohen. I'm a content marketing writer and editor with over 1800 reviews on fiber and I'm here to help you a content focused brand or business make your blog the very best it can be. You'll be increasing traffic and sales in no time. Similarly now that you have this new skill, you're ready to take things to the next level and set up a gig or improve your current suite of services. Take a look at the other gigs in this category to see what your competition is up to, or to figure out who might best inspire you to continue developing your talent. And if you want to connect with me about a content marketing project, please don't hesitate to reach out directly or purchase some of my gigs. You can also review my website at Maddie Cohen dot com. I don't hesitate to use the resources in the downloadable files if you feel you need an extra boost again, thank you so very much for spending the past few hours with me. It's been a pleasure teaching you to write blog posts that boost traffic and I can't wait to see what you do next by now. Yeah.
Ratings and Reviews
baldandorj east
I am happy to watch those video.
Student Work
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