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Hooked: How To Build Habit-Forming Products

Lesson 1 of 14

Class Introduction

Nir Eyal

Hooked: How To Build Habit-Forming Products

Nir Eyal

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Lesson Info

1. Class Introduction

Lesson Info

Class Introduction

Hello and welcome to creative live. This is hooked. How to keep your customers coming back with near aol my name is chris jennings, and I'm going to be your host for this class, and we are so thrilled to have near with us, you're out there watching and you were looking to create some repeat customers for your business. You are in the right place if you're not familiar with nears work, let me tell you a little bit about him near a all he writes, he consults and he teaches about the intersection of technology, psychology and business. This is a great topic that he knows a lot about he's, an expert in this field, he started to companies since two thousand three and somehow also found time to teach at stanford graduate school of business. He's also written the book hooked. How to create habit forming products. You can learn more about him on his site near and far dot com but ladies and gentlemen, please welcome near a all hello near welcome. Thank you so much for being here. We are thrille...

d to have you now we're going to die very deep into the world of habits and how people can use us for their business, but before we get going, I just want to ask a general question. What is it about habits that this kind of made you dedicate so much time and resource is to the subject? What is it about it that intrigues, right? So my last company was the intersection of gaming and advertising and the's to industries that are really dependent, let's, face it on mind control. I can admit that now, so now that that that I learned many of these techniques and I saw these techniques used a in and day out within these companies to change people's behaviour. What I wanted to do was to bring some of these techniques out to a wider audience so that people in all sorts of industries, not just gaming and advertising, can help change user behavior for good. Yeah, and that's, great, because we have people out there watching from all around the world who work in different industries, and they can take this and apply it to their business. So you're out there watching. Thanks so much for joining. We have a lot to learn, so near I'm gonna let you take it away. Thanks so much.

Class Description

Customers who come back save you time and money. You don’t have to expend as much energy attracting them – they already know you and what you do – and they are a more predictable source of revenue. Learn the science of creating a repeat customer in Hooked: How To Build Habit-Forming Products.

Nir is a writer and thinker whose primary focus is helping businesses unlock the power of habits. In this class, he’ll teach you how to build products and experiences that are inherently “sticky.” 

You’ll learn:

  • The psychology of triggers and how to build them into your product/service
  • How to use variable rewards to increase engagement
  • The stages of habit formation and how to optimize them for better retention

Nir will teach you how habits develop and he’ll show you how to apply those insights to your business – no matter what kind of service or products you sell. You’ll also learn about the common design patterns of habit-forming products.

If you want to lower the cost of doing business by increasing the number of repeat customers you work with, don’t miss Hooked: How To Build Habit-Forming Products. 


a Creativelive Student

The information presented by Nir was excellent and pertinent to today's evolution of business development and success. This was beyond my expectation. There was great material that was stimulating and engaging.

Jason Casher

Loved it! Was thorough and gave a strong sense of direction, as well as clear methods to check to see if you are on right track.


Nir Eyal is great! Insightful, interesting course on how habits are created, established and reinforced.