Skip to main content

The Graphic Designers Tools: Typography

Lesson 6 from: Graphic Design Fundamentals: Getting Started

Timothy Samara

The Graphic Designers Tools: Typography

Lesson 6 from: Graphic Design Fundamentals: Getting Started

Timothy Samara

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

6. The Graphic Designers Tools: Typography

Sometimes overlooked, typography is essential to user experience; the right combination of factors can create a comfortable and engaging experience that piques your audience’s interest. How can you use typography to guide your audience’s attention and best communicate your message?

Lesson Info

The Graphic Designers Tools: Typography

Typography is about words and letters and text. And designers need to know sort of how letter forms are constructed and what their parts are. And what kinds of variations there are. And when some are lighter or bolder, how their weight changes, or some are wider, more extended or more condensed, that there are different styles, and how you might choose combinations. We have to be able to look at combinations for their visual qualities as well as what kinds of readings or interpretations we get just from the style, the quality of the drawing of the typed form. And we also have to be concerned not just with the visual, but with the verbal aspect of it because type is there to read. And there are aspects of it, how the letters are spaced within words, the space between words, the space between lines of text. How many characters fit on a line within a column of text. That either contribute to a more comfortable and engaging reading experience, or a very tiring and confusing reading experie...

nce. We have to look at type from a compositional standpoint and kind of merge the decision making that we're doing between the visual, how we affect the optical display of the text and its result on what we understand among the different parts of that text, how that text is arranged, what parts of it are important, that is the hierarchy.

Ratings and Reviews

a Creativelive Student
 

Wonderful class! I loved getting the info as to the creative process. Great!

Øyvind Hermans
 

I love this class, clear and precise information with very interesting examples. I have worked as a graphic designer for 6 years but have no design eduction, so at times I feel like there is these gaps of design-knowlegde in my decisions, this was the perfect filler of these gaps.

sixtina maculan
 

Thank you for sharing your experiences in this class. It's been a pleasure to listen, learn and understand, as well as a wonderful motivation.

Student Work

RELATED ARTICLES

Recent

Articles

Recent

Articles

Recent

Articles

Recent

Articles

Recent

Articles

RELATED ARTICLES

Recent

Articles