Writing Bios that Get Noticed
Melissa Cassera
Lessons
Class Introduction
08:38 2The Importance of a Good Bio
05:25 3How to Interview Yourself Like a Top Journalist
05:47 4Adding Personality Into Your Bio
12:27 5Echoing Your Client's Language in Your Bio
08:58 6Creating Your Bio-Thesaurus
03:44 7Creating a First Draft & Intro
21:51 8Writing a Compelling Byline
04:36Class Description
For some people, writing a bio is excruciating. How do you sum up your life, your work, your entire being in one neat little paragraph? How do you figure out what to put in and what to leave out? And how do you share your accomplishments without sounding totally full of yourself?
Whether you need to write a brief bio, create an about page or just figure out the best way to introduce yourself at a conference, this class will make the process fun, not painful. Melissa Cassera, an experienced brand and marketing consultant for businesses large and small, will teach you how to use your bio to connect with your readers and convert them to customers and clients.
In this class, you’ll learn how to:
- Use journalistic interview strategies to uncover your best work and worth.
- Strike the right balance between professional and personable.
- Understand your readers so you can connect with them.
- Infuse personality into your bio.
- Create a 30-second pitch for yourself and your business.
- Write a compelling byline, 300-word story and about page.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Victoria
Short, sweet and simply amazing! Melissa has such great energy, conveys her messages across with the right amount of information mixed with animation and humour, and provides helpful best practice templates for you to put what you've learnt into use right away. Highly recommended.
Margaret Lovell
I find the tips in this class helpful because while I'm a good writer, I hate writing about myself. Melissa's template is perfect for someone like me. I recommend this course.
Bettina Palazzo
What a life saver! I got so much inspiration and fun practical help our of this course, when I was stuck on writing a bio that would make me feel confident.