Grow Your Youtube Channel
Lesson 51 from: Video Production Essentials: Create, Edit and Post OnlinePhilip Ebiner, Sam Shimizu-Jones, Will Carnahan
Grow Your Youtube Channel
Lesson 51 from: Video Production Essentials: Create, Edit and Post OnlinePhilip Ebiner, Sam Shimizu-Jones, Will Carnahan
Lessons
Chapter 1 Introduction
1Welcome to the Class
02:12 2What Makes a Great Video
03:17 3What Type of Video Should You Make
02:47Chapter 2: Pre-production
4Come up with a Great Video Ideas
05:05 5Plan Your Video
03:30 6The Pre-production Checklist
04:04Chapter 3 Equipment - Our Suggestions for Getting Started
7Does Equipment Matter
01:34 8Our Recommended Cameras
06:00 9Our Recommended Audio Equipment
04:37 10Our Recommended Lighting Equipment
01:47 11Our Recommended Editing Equipment
02:11 12Our Recommended Drone Equipment
05:35 13Quiz: Chapter 3
Chapter 4:Cinematography Basics
14Exposing Your Shots
05:25 15Compose Your Shots
04:25 16Filming Yourself
01:09 17Getting the Right Shot
03:43 18Choose a Background
02:32 19My Office Video Setup
02:54 20Quiz: Chapter 4
Chapter 5: Tips for Shooting with Different Cameras
21Exposing with DSLR and Mirrorless Cameras
06:31 22Focus with DSLR and Mirrorless Cameras
02:35 23Stabilize Your Shots
02:57 24Know Your Lenses
03:18 25Shoot with Your Smartphone
05:10 26Shoot with Your Webcam
05:49 27Record Great Screencast Videos
04:20 28Tips for Better Drone Shots
04:06 29Types of Drone Shots
01:43 30Quiz: Chapter 5
Chapter 6: Audio Recording and Microphones
31Choose the Right Microphone for Your Video
03:14 32Record Better Audio in Any Environment
01:27 33How to Use a Lavalier Microphone
02:47 34How to Use a Shotgun Microphone
00:55 35How to Record Audio with Your Computer
01:27 36Quiz: Chapter 6
Chapter 7: Video Lighting
37Why We Light
01:03 38Use Natural Light
04:14 39The 3-point Video Lighting Setup
07:26 40Quiz: Chapter 7
Chapter 8: Editing Better Videos
41Intro to Editing
02:15 42The Post-production Process
07:50 43Craft a Story with Editing
05:21 44Improve Your Audio with Editing
06:34 45Find and Add Music
05:12 46Design Clean and Professional Titles
03:15 47Increase Video Engagement with Calls to Action
01:29 48Quiz: Chapter 8
Chapter 9: Get More Views - Publishing Your Video Online
49Export the Best Quality Video for Online
02:54 50Tips for Posting Online
05:28 51Grow Your Youtube Channel
04:41 52Quiz: Chapter 9
Chapter 10: Case Studies: Real-world Filmmaking
53Case Study - Corporate Promo Videos with Ghirardelli Chocolate
08:54 54Case Study - Event Videography with Major Lazer
08:39 55Case Study - Documentary Films with Phil
14:24 56Case Study - Shooting By Yourself
15:32 57Case Study - Wedding Videography
08:37 58Case Study - Phil's Livestream Setup
04:23Chapter 11: Conclusion
59Thank You
00:59Final Quiz
60Final Quiz
Lesson Info
Grow Your Youtube Channel
let's cover the best ways to grow your Youtube channel. A lot of you might be using Youtube just to post your videos to share with family or friends or perhaps you have a business and you're using your videos to generate leads and even income. It's one of the ways that I grow my business and generate revenue. So here are my top tips for growing your channel. The first is to stop striving for viral, viral hits or getting views, doesn't convert to subscribers on Youtube. You'll notice this if, and it's not always the case, but you'll notice there's a lot of videos that have a lot of views, but then you go to their channel and there's not that many subscribers. The reason people subscribe to channels is consistency. People subscribe so that they can get notified of your latest uploads. Now there's no perfect rule for how many videos you should post per week or per month. But the idea is to be consistent. So whether it's once a month, once a week or every day, be consistent at it because y...
our audience is going to expect videos at that schedule personally. I aim at putting out one video per week to my videos, go online channel. And this seems to have worked for me. So starting at one video per week is a good idea because you don't want to burn yourself out trying to create a daily vlog or something like that. Our next tip is to niche down. It's actually faster to grow a channel if you pick a more focused topic. There's enough people in the world watching videos on Youtube or really whatever channel you're using that will like your videos and share your videos and be searching for your videos to have a successful channel. I've learned from personal experience that creating a channel where I talk about finance and video production and photography and motion graphics and doing my own vlogs and everything else. It doesn't grow as fast as picking one topics such as doing photo and video gear reviews. It just doesn't grow as fast. I'm not saying it's impossible to create a popular channel on various topics. It's just going to be harder to find an audience that subscribes. Our third tip is about connection at the core of everything and in particular video, social media, Youtube. People want to have connections. People are watching your videos to connect with you. If you can show off your personality and truly connect with the viewer by being yourself, then you will find people wanting to subscribe to your channel. Another aspect of connection is the actual commenting and interacting with people online. So dive into the Youtube universe, comment in other videos message. Other creators, potentially you can even collaborate on videos with other creators. This is a great way to grow your own audience because if you collaborate with another channel that already has their own audience, that audience can be introduced to you and don't worry about collaborating with Youtubers who have a lot more subscribers than you or even less subscribers than you. It's all about collaborating and helping each other out. Our fourth tip is what we talked about in the last lesson about tags and descriptions and keywords using keywords throughout all of the metadata of your Youtube video. So your title tags and description, you don't want to go overboard. You want to keep it focused on whatever your video is truly about. You'll actually be penalized if you are using words in your description or title and tags that actually don't match with the video content. Youtube can see if people are clicking on your video because they think it's about something and then they click off or they stop watching it too early. They'll penalize you for that and a key metric to pay attention to is watch time. You can see this in your Youtube analytics. It's actually more important than view count. Youtube sees how long people are watching your videos and they'll promote videos that are watched longer. They'll promote it in the suggested videos section and also on the search results page. And speaking of watch time, we have our tip number five which is used calls to action throughout and at the end of your videos to encourage people to watch more of your content. You can use calls to actions to promote other things like a website, but using calls to action at the end of the video to get people to watch more of your videos. another video in the series, or even pushing them to a playlist of your videos will help grow your channel even more. Youtube has some tools to help they have cards, annotation and end screens. Using these tools, you can push people to more of your content, putting into practice all these tips, you can more rapidly grow your channel.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
seyi ope
i love the way they teach the course. its very understandable