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Social Media Content Strategy
Rita Cidre
Lessons
Course Introduction
1Welcome
01:19Setting Objectives
2Marketing Funnel
02:50 3Key Performance Indicators
00:47 4Quiz: Setting Objectives
Identifying your Target Audience
5Marketing Personas
03:36Customer Research
01:44 7Facebook Audience Insights
06:45 8Survey Monkey
05:55 9Empathy Mapping
02:34 10Quiz: Identifying your Target Audience
Defining your content strategy
11Content Mission Statement
02:23 12Researching Competitors
08:47 13Content Pillars
04:52 14Identifying Post Types
04:50 15Quiz: Defining your content strategy
Executing on your content strategy
16Executing on your Content Strategy
00:38 17Planning your Posts
07:57 18Selecting Visuals
03:34 19Writing Copy
02:33 20Quiz: Executing on your content strategy
Creating an efficient process
21Creating an Efficient Process
00:16 22Reusing content
02:19 23Getting Help
10:11 24Quiz: Creating an efficient process
Measuring and Optimizing
25Measuring Performance
00:29 26Facebook and Instagram Analytics & Insights
02:14 27Multi-channel content strategy
00:40 28Quiz: Measuring and Optimizing
Conclusion
29What we learned
01:26Final Quiz
30Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Create impactful content that engages your audience immediately
- Create an effective, organized and efficient social media content strategy
- Implement your content strategy with ease
- Conduct thorough and professional competitive research
- Run an efficient content development process
- Leverage content to connect with people and grow your bottom line
ABOUT RITA'S CLASS:
In this class, you'll learn how to create social media content with "thumb stopping power" with the essential skills required for developing and executing on a brilliant strategy.
You’ll learn about marketing funnels and setting objectives with key indicators as well as identifying your target audience by doing in-depth customer research using Facebook Insights, Survey Monkey and empathy mapping. You’ll learn how to define your content strategy with a strong mission statement and content pillars and execute on your strategy by planning and copywriting in advance.
The class covers how to do all of this with an efficient process and how to measure and optimize your results to guarantee success.
WHAT YOU WILL LEARN:
- How to create a killer content strategy for Facebook and Instagram
- How to identify your target persona
- How to develop your content mission statement and content fillers
- How to set measurable goals and objectives for your campaign
- How to do customer research and master empathy mapping
- How to plan and organize your posts, select images and write strong copy
WHO THIS CLASS IS FOR:
- Anyone wanting to start a career in content marketing and social media
- Freelancers wanting to add Social Media Content Strategy to their skillset
- Business owners wanting to improve social content
- Digital nomads looking for work that they can do from anywhere in the world
- Copywriters looking to elevate their existing skills
- Bloggers, podcasters and influencers
- All levels of experience
SOFTWARE USED:
Adobe Photoshop CC
ABOUT YOUR INSTRUCTORS:
Renowned marketer, designer and storyteller with 10+ years of experience. Rita Cidre is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Carolina Sosa
Es una excelente clase, muy didáctica interesante y amena.