When thinking about your online presence, you need to know the R. O. I. Of social media marketing to your business. The more you consider the R. O. I. Of social media marketing to your business, the more effective your content will be for your content to be effective, you need to consider your bottom line. That means you need to be strategic about measuring the effectiveness of your content. If the content you create does not drive to your bottom line, then you need a new content strategy in this lesson you will learn what metrics you need to measure. So you can post content as effective. People will engage with drives to your bottom line and you will learn how to use each of the major social networks built in reporting tools. Let's get started.

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Carlos Gil

Award-winning digital storyteller and bestselling author with 10+ years of experience leading social media strategy for global brands including LinkedIn.

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Social Media Sales Online Business Marketing

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Chapter Introduction

Chapter Introduction

Lesson Info

43. Chapter Introduction

Lessons

Class Introduction

Making Your Content go Viral

4 Pillars of Social Media Strategy

Engage Influencers, Brand Advocates, and Customers of Competitors

How Often You Should Post on Social Media

Personal Branding Must Have's to Build Your Influence

Become an Influential Personal Brand by Sharing Stories

Storytelling and Humanizing Your Brand In The Age of AI and Robots

What Does Your Content Say About Your Brand

Recap Video

Quiz - Chapter 1