Social Listening Strategies
Lesson 38 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Social Listening Strategies
Lesson 38 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Social Listening Strategies
while most people only use social media networks to create content, very few people use social media to find customers online. The three primary advantages to using social networks to find potential customers by searching keywords or hashtags over google include search results are updates in real time. Following hashtags and keywords allows you to create engagement, knowing who posted the content, makes it easier to connect with them by using social networks as search engines to find potential clients, business partners and even people you can outsource your work too. You are harnessing the untapped power of social media to get the most out of using social media to search for potential clients. You must use those social networks your audience uses. You will also want to know how to communicate well with potential clients. Once you find them. While you can type in keywords into any of the major social networks, there are distinct advantages to each of them. The more you learn, the advan...
tages of one social network over another, the more you can use each of them to your business advantage. For instance, twitter is a great place to search for keywords or hashtags and follow conversations in real time. You can then follow those accounts using keywords or hashtags as well as you can connect with people on other social networking sites. While you can use linkedin. The search for keywords and hashtags Lincoln gives you more control over how you search depending on whether you search for a keyword or hashtags linkedin gives you options to filter your search when it comes to using instagram as a search engine. You can also search by keywords and hashtags instagram does not give you the filter options linkedin does, but it does give you the option of following conversations by following hashtags. Another advantage of using instagram search is when you type in a keyword or hashtags, it will populate related hashtags in the tags section. The great part is that instagram will also show you the popularity of those hashtags that shows to you of course we can't forget about facebook. Facebook allows users to search for keywords within a dozen categories, including pages, groups and more. You can even search hashtags to find relevant conversations, but right now there's no way to follow those hashtags like you can in the other major social networks.
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