Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Checking Google's Index
as I mentioned earlier, Google's Technical SEO ranking factors can be broken down into three categories. Crawl index and rank related factors. So here's my process for checking google's index. Go to google type in the brand name, you should see this nice brand of result pop up with site links. If you if your website doesn't pop up and it's been around for a long time, it's possible. You may have gotten a penalty accidentally. No index this site or maybe you just don't have enough brand authority built up to even rank for your own brand name. Next check what else indexes for your brand. Do you see social profiles you own or maybe articles that talk about you in a positive light. Great. This is how you build a brand mode. A brand mode will prevent other companies from swooping in and stealing your branded search traffic. Next you want to check the total number of index. You RLS for your site to make sure you aren't unintentionally indexing a bunch of pages to do this type in sight colon ...
and the website name in this case kids dot kids health dot org Without the www. Part site is an advanced search query operator which allows you to filter your search results in google for just websites from your domain. This particular operator tells you how many total U. R. L. S. Your site is index for and this number. If this number is much higher than expected or much lower than expected, then you have something to analyze. So go through all of the U. R. L. S in google's index and look for patterns that you don't believe belong in the index. Now this site has over €200,000 index. So going through and clicking page by page could take a lot of time. So to help you do this more quickly, I suggest adding another search operator called in Euro. Here we know that we want to index every U. R. L. In the parent folder. So let's just cross that out and ad minus in your L colon and then parent folder. You'll see the results dropped dramatically and you can add other of these kind of operators together. But just be careful not to add too many because google will limit your access temporarily, which will slow you down a bit in your analysis. It can be a lot of work to whittle down all the different folders here that google's index. But it's a really important part of the job. Next you want to find all the sub domains, Google's index for your site and you want to figure out what's the primary sub domain. A sub domain is really a sub site of the main site. And you can tell what's the primary sub domain. Just by typing in the root, typing in the brand name. And you'll see here the primary sub domain is the one without W. W. Because it pops right up. But what you want to do is try to find all of the other sub domains so that you can prevent google from indexing them if needed. And to do that. What you want to do is type in sight colon root domain. And then in our case we want to remove the main root domain from the index. So minus in your L. And then the exact fruit domain which will take away all the root domain. You or else see how many we just took away. Oftentimes you'll see blog dot sub domain or news dot sub domain appear. Sometimes you'll see sub domains that are clear duplicates or should be protected behind a security wall like paid information dot sub domain dot domain. So you want to take away all of these, you want to identify as many of these as possible so that you can properly handle them in google search council which will review in the next section. So that's my take aways for looking at google's index. In the beginning of a campaign in the next section, we'll show you how to use this information to manage your google search council listings.
Class Materials
Bonus Materials with Purchase