Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Checking Schema Markup
next, if you have content already on your site, it's important that this content appear as many of Google's unique, certain features as possible, what are certain features, you see them all the time actually, knowledge panels, quick questions and answers maps, even star ratings. Google has moved beyond the 10 blue links phase where they only displayed website links and they now give users a unique way of discovering content on their results page. Sometimes they even pull information from the bottom result to display above the first result on their page. If they think that helps users access information easier, A large chunks of clicks go to these features so it's important that you understand how to optimize your site to make sure they appear in these features in this section. We'll show you how to check to make sure your optimized for each feature and how to make sure that Google is reading the code on your site, schema is basically is code that allows your your page to appear in diff...
erent ways on google's search results. You can see here, this is Q and a then there's quick answer boxes. If you type in some keywords like effects. See here you have a quick answer, you have a Q A. Sometimes you even see star ratings on these excerpts and you also what you have is breadcrumbs, you can see any of them have breadcrumbs, this has there you go, breadcrumbs here, but it's just basically how you structure your site and it makes it easy for google to more semantically understand what's going on, You can even see dates here. So all this is done with schema in particular schema dot org. And it's google has a great tester for this and you just google it schema, markup tester, you put in your your l and then it'll look something like this and it'll tell you how many errors you have by schema types. We have breadcrumbs, zero errors, zero warnings, one item, no problems. But we have a lot of problems with the medical schema here for this web page. By contrast, this is health line, No problems at all. zero warnings, zero errors. And you can see the different types of description. There's last review, there's even reviewed by author, all these kind of things you can mark up your page. So Google can really understand who's writing the content, the author and what this page is about. So that's schema.
Class Materials
Bonus Materials with Purchase