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Lessons
Chapter 1: Introduction
1Course introduction
01:35 2How Does Your Website Work For Your Business
02:52Chapter 2: The Power of Good Copywriting
3Should You Write For Search Engines Or People
03:34 4Do You Know Your Brand Tone Of Voice
05:54 5Quiz Chapter 2
Chapter 3: What is SEO Copywriting?
So What Exactly Is SEO
03:58 7How Do You Write For Search Engines
05:53 8How Do You Make Sure Your Content Is Relevant
03:45 9Quiz Chapter 3
Chapter 4: Define your target audience
10Do You Know Your Target Audience
06:03 11How Do You Find Trending Topics
03:55 12How Do You Conduct Competitor Analysis
03:43 13Quiz Chapter 4
Chapter 5: The SEO golden rules
14How Do You Research SEO Keywords
05:41 15How Can You Use SEO Keywords Effectively
03:11 16Is Internal Linking Important
02:46 17Quiz Chapter 5
Chapter 6: How to create a content strategy
18How Do You Set Content Goals
01:58 19What Does It Take To Write Like A Journalist
05:07 20Why Create A Customer Journey
05:49 21Quiz Chapter 6
Chapter 7: Four writing tips to get results
22Keep it simple, keep it snappy
05:02 23Give your copy personality
04:08 24Write with purpose
02:07 25Edit, edit, edit
02:45 26Quiz: Chapter 7
Chapter 8: Conclusion
27You’re ready to begin!
02:12Final Quiz
28Final
Lesson Info
You’re ready to begin!
are you ready to write a killer website in this course? We've gone from target market research to setting the tone for your business, from writing for humans to writing for algorithms and we've looked at how to weave search engine optimization together with interesting useful content that makes people want to spend time on your website. So now it's time to get typing. Just remember to start with research data is your friend whether that is analyzing your competition or researching what your target audience needs or even finding those trending topics that can help guide your content. Writing SEO keywords are so vital. So spend time developing your keyword strategy. Then remember the golden rules make them relevant to the content. Use synonyms to keep the content interesting. Don't keyword stuff or you could be penalized. Remember all the places where you can use keywords and link from keywords to other content on your website. Then it's a case of nailing the writing with all the informa...
tion you've collected. You'll be right on track to write just what your target audience needs. And remember this doesn't need to be war and peace. You can break content up with attention grabbing headers, easy to read bullet points, short sharp paragraphs and simple sentences. Keep it easy to read jargon free and useful and you'll have a website People want to come back to again and again. Now it's time to unlock that creativity and get ready to rank online to make sure it's all sunk in. Take the final test and if there are any chapters you can't remember very well, it's easy to pop back and listen again if you'd still like some additional support while you're working on your website content, remember, you can always check out the gigs offered by five her prose. Good luck and happy writing.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Arsalan Ahmad
Wonderful experience, practicable and precise. I really liked the way it has been narrated; it was easy to grasp.
Kenneth Ndlovu
I enjoyed the level of knowledge in this course!