How Does Your Website Work For Your Business
Lesson 2 from: SEO Copywriting: Optimize Your Website CopySarah Gordon
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How Does Your Website Work For Your Business
Lesson 2 from: SEO Copywriting: Optimize Your Website CopySarah Gordon
Lesson Info
2. How Does Your Website Work For Your Business
Lessons
Chapter 1: Introduction
1Course introduction
01:35 2How Does Your Website Work For Your Business
02:52Chapter 2: The Power of Good Copywriting
3Should You Write For Search Engines Or People
03:34 4Do You Know Your Brand Tone Of Voice
05:54 5Quiz Chapter 2
Chapter 3: What is SEO Copywriting?
So What Exactly Is SEO
03:58 7How Do You Write For Search Engines
05:53 8How Do You Make Sure Your Content Is Relevant
03:45 9Quiz Chapter 3
Chapter 4: Define your target audience
10Do You Know Your Target Audience
06:03 11How Do You Find Trending Topics
03:55 12How Do You Conduct Competitor Analysis
03:43 13Quiz Chapter 4
Chapter 5: The SEO golden rules
14How Do You Research SEO Keywords
05:41 15How Can You Use SEO Keywords Effectively
03:11 16Is Internal Linking Important
02:46 17Quiz Chapter 5
Chapter 6: How to create a content strategy
18How Do You Set Content Goals
01:58 19What Does It Take To Write Like A Journalist
05:07 20Why Create A Customer Journey
05:49 21Quiz Chapter 6
Chapter 7: Four writing tips to get results
22Keep it simple, keep it snappy
05:02 23Give your copy personality
04:08 24Write with purpose
02:07 25Edit, edit, edit
02:45 26Quiz: Chapter 7
Chapter 8: Conclusion
27You’re ready to begin!
02:12Final Quiz
28Final
Lesson Info
How Does Your Website Work For Your Business
Did you know that 93% of all online experiences begin with a search engine. That means if you're not writing great content for your website, you're missing out on all those opportunities to find your customers, you're essentially invisible. These days. Your website is more than just your shop window. It is a beacon for your brand, A way of drawing in customers, creating a connection with them and making the sales that keep your business going. And what will help with your site do all that. The twin powers of SEO and copyrighting. Hi, I'm Sarah Gordon. I'm a journalist and editor turned commercial copywriter, working with clients around the world to help them put their brand into words and better communicate with their customers. As I moved from the Telegraph Daily Mail online and Sky News online to the commercial world, I found that those key journalism skills I had honed work incredibly well for copyrighting to combine them with SEO and it's possible to create a winning formula for an...
y business. In this course. I'll take you through those key techniques and give you everything you need to create optimist engaging content that your customers will want to read. Whether you're a copywriter starting your career or a business owner looking to write your own content. This course will equip you with the tools you need to stand out in a busy online marketplace. Organic search is often the primary source of traffic to your website and even better, it's free. So you want to get it right and make sure you're appearing where your potential customers are looking for your product or service. Whether a customer is looking to buy right now or doing research into a future purchase. This is your chance to get your brand in front of them and build that all important connection to secure a sale. But when it comes to writing and particularly ceo business owners can feel daunted and worried about getting it wrong. That's why I'm offering this course exclusive to Fiverr learn. So you can feel confident creating SEO content for your website. That will work hard for your brand and get results. Don't worry. This isn't about writing the next great american novel. It's about solid, dependable copyrighting and SEO techniques that will make it easy for you to write your website content and that work over the long term to position you online. So are you ready to go? Let's get started, mm hmm.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Arsalan Ahmad
Wonderful experience, practicable and precise. I really liked the way it has been narrated; it was easy to grasp.
Kenneth Ndlovu
I enjoyed the level of knowledge in this course!