How Do You Set Content Goals
Lesson 18 from: SEO Copywriting: Optimize Your Website CopySarah Gordon
.jpg/webp/500)
How Do You Set Content Goals
Lesson 18 from: SEO Copywriting: Optimize Your Website CopySarah Gordon
Lesson Info
18. How Do You Set Content Goals
Lessons
Chapter 1: Introduction
1Course introduction
01:35 2How Does Your Website Work For Your Business
02:52Chapter 2: The Power of Good Copywriting
3Should You Write For Search Engines Or People
03:34 4Do You Know Your Brand Tone Of Voice
05:54 5Quiz Chapter 2
Chapter 3: What is SEO Copywriting?
So What Exactly Is SEO
03:58 7How Do You Write For Search Engines
05:53 8How Do You Make Sure Your Content Is Relevant
03:45 9Quiz Chapter 3
Chapter 4: Define your target audience
10Do You Know Your Target Audience
06:03 11How Do You Find Trending Topics
03:55 12How Do You Conduct Competitor Analysis
03:43 13Quiz Chapter 4
Chapter 5: The SEO golden rules
14How Do You Research SEO Keywords
05:41 15How Can You Use SEO Keywords Effectively
03:11 16Is Internal Linking Important
02:46 17Quiz Chapter 5
Chapter 6: How to create a content strategy
18How Do You Set Content Goals
01:58 19What Does It Take To Write Like A Journalist
05:07 20Why Create A Customer Journey
05:49 21Quiz Chapter 6
Chapter 7: Four writing tips to get results
22Keep it simple, keep it snappy
05:02 23Give your copy personality
04:08 24Write with purpose
02:07 25Edit, edit, edit
02:45 26Quiz: Chapter 7
Chapter 8: Conclusion
27You’re ready to begin!
02:12Final Quiz
28Final
Lesson Info
How Do You Set Content Goals
when it comes to your website, you need to start by thinking about what action you want. Your customer to take is your goal for them to click and pay online. Like an e commerce concept. Do you want them to get in touch for more information or a quote in this chapter? We're going to look at your goals and how that will influence your content. The action you want the consumer to take will define how you structure your site. Perhaps you would like to present yourselves as experts so that customers get in touch with you for a consultation, then it pays to have an information rich site with a regular blog. For example, this works well if you're offering a service such as legal or accountancy services or maybe even something like life coaching, perhaps you offer a free first phone call or consultation. Well your content should give lots of information to show how you are an expert. It should answer some questions but not all. So people are encouraged to set up a call with you. If you're sell...
ing a product, you may want to keep your content shorter and snappier showcasing what makes you different with persuasive content but without necessarily having to develop too much extra information rich copy the idea is to give all the information the buyer needs in a simple way. So they feel tempted to enter their credit card information and make the purchase when you know what you're trying to get your customer to do. It is much easier to consider the right route to get them there. Remember calls to action or your friend here. Every time a customer could be tempted to make the purchase or set up the call, add a button to make it easier for them as well as this. It's always good to have a call to action that can be seen as soon as the customer lands on the page without having to scroll or do anything, they can simply click and buy. So how else can you develop this customer journey? Let's take a look.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Arsalan Ahmad
Wonderful experience, practicable and precise. I really liked the way it has been narrated; it was easy to grasp.
Kenneth Ndlovu
I enjoyed the level of knowledge in this course!