Meet the Mentors: Tatiana Lumiere
My last mentor is Tatiana. What I love about Tatiana is Tatiana's entire brand has gone sort of past glamour to some degree and into more creative artwork and creative fine art, so she's very much held to her truth in what she wants, which is one the hardest things to do. Based in Philadelphia, she shoots glamour, fine art, portraiture, and conceptual photography, so out of the mentor, she's, her and Tammy do the conceptual work and the fine art portraiture work more than I do. My fine art work really is always for myself, not for my client. My clients really just want beautiful glamour portraits and to feel really good about themselves, so I find the fine art aspect is not something I've ever solved, and I don't know that I want to, I definitely separate the two as being my love and passion versus my work, so I keep them apart for a reason. Tatiana creative, illustrative portrait, finding, refining unique photographic style served with an empowering self-acceptance. Where have you fou...
nd your biggest hurdle in building your business, and where have you found your greatest joy?
Well the joy definitely photography itself, connecting with women, seeing transformation, and noticing that acceptance of beauty on outside, transferring to beauty inside, it's kind of, now you see, ah?
Amazing, right, it's amazing.
It's amazing with every client.
It's amazing to me that you can, that I spent the first 12 years of my career putting makeup on people and taking photographs, back when people would just associate with it as glamour, or they'd be like, that's what you do for a living? And I'm like, yes, and I thought what I did was very shallow, and I thought when I was that what I did was really pointless and shallow, and I didn't understand the power of it. I don't know why when we look good on the outside we feel good on the inside, and then we feel good on the inside when we look good on the outside and when we feel good on the outside, we look good on the inside. It seems to me to be so cyclic that it's not, it's not a cycle, it's actually connected. And what's your hurdle been?
Well initial it was studio, I couldn't wrap my head around having studio in my house. It just, I wanted to separate my personal life and business life, but finally I said, I have to do it, and I have studio in my home, it's in basement, it's very dark space, so we had to build something unique to mimic natural light. So I'm shooting using mixed light, you will see in pictures, my studio is very unorthodox, and second one was price and product. For first two shoots, my price were ridiculously low. I was doing only a la carte, 50 per print, so I did it, and I sit down and like, okay, it doesn't make sense. I felt bad. Because it's nice print, but it's not framed, and, you know, I don't know. I wanted to provide a better product. I love canvasses, so, and definitely they need to cost more. And you know I put my heart and soul.
That's amazing because I hate canvasses. Like I purposefully took, there are no canvas, if somebody even says the word canvas in my studio, "Do you do that on canvas?" I'm just like, can I get you a glass of water and just walk out. (laughing) I don't even know what to say to that, and so here you are going I love canvas, I wanna sell canvas.
I love, canvas is in my packages because I want people to have canvas on their walls.
And that's what upped the price?
That's not the reason because I spend lot of time with portraits, you know, really, I value them that much. What we do is incredible, and I want people to value that as well, and pricing is a filter. I want people in my studio who value portrait photography as much as I do.
So that tells me that when you decide what your product is, then you decide what your price is. Your product has to reflect your price in the sense that it has to be worth the price, but it also has to be a cost of doing business. You have to be able to afford the product and make a profit on the cost of it because that's product and pricing. So that's why I put product and pricing together in the next segment because I feel like once we lock that down, all we have to do then is learn how to get out of our own way selling it. This is Tatiana's studio. That does not look like a basement
My props. (laughs)
Those are our mentors, these are the photographers that work tirelessly in In Bed with Sue, they work tirelessly in suebryce.com, they work tirelessly on their own business. I am proud of every one of these photographers and what they are building. I watch each of you, I'm gonna watch each of you fly over the next couple of years, and I'm so excited to watch that. I have struggled when teaching watching people come into their own, and let go of the idea that I don't have any control over where they're going. That is decided by you. I am going to show you how to price yourself. I'm gonna show you the evolution of pricing, so you can kinda gauge where you are. I'm going to ask the mentors their advice and how they feel about what I'm saying. I'm going to talk to you about products and pricing, and then tomorrow we're gonna talk about selling it, so I honestly am standing here today because I taught a workshop three years ago, and you guys built a business out of it, and the pride that I feel right now is extraordinary, and you need to really give yourself some props because there are people struggling in a whole other different ways that you can now help and empower, and what an incredible gift to the world you all are, and what an extraordinary amount of courage you have to move forward in your own selves. I feel like that is the greatest gift I could have given anybody, and the fact that you've done it just overwhelms me.