Course Organization is Made Up of Strategy and Tactics
Lesson 2 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
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Course Organization is Made Up of Strategy and Tactics
Lesson 2 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
Lesson Info
2. Course Organization is Made Up of Strategy and Tactics
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
Course Organization is Made Up of Strategy and Tactics
we've organized this course into strategy and tactics. Strategy is where we're discussing how we're going to get something done. So you understand the concepts and how everything fits together tactics are where you have the particular tasks, how do you do something step by step in a checklist? A lot of you are going to look at the personal branding course and say, wow, I want to do a speaker real, I want to build a website, I want to do a redesign of my brand, I want to build a topic wheel and there may be any particular item that you find that is sexy that you'd want to go after. First I caution you before you jump into any particular task or build any particular asset, step back and make sure that you have your strategic framework in place because I've seen a lot of people when they chase their personal brand, they go after the shiny objects and they don't realize that these objects have to fit together in a certain way so that your entire structure, which is what we call the topic w...
heel of all your content fits together in a way that all the content flows from your why to your house to your what And in such a way that people get exposed to your message, they build trust in what you have to say an offer and they're also buying. And the thing about personal brands is if you're not monetizing, if you're not making money by selling consulting by selling your product by selling things tied to your business, you're not going to have the money necessary to reinvest. So I'd caution you work on the foundational items Have a long term patient approach and you're gonna find that this is going to be an absolutely fantastic experience that we're going to have together over the next 90 days. I want to see you take specific action, understand the strategic components that we're teaching and then follow through through the exercises. So I'm gonna walk you through these items right here as we're talking, we're also going to do it where I'm going to screen share and you can follow along with the exercises.
Class Materials
Bonus Materials with Purchase