Master Video Marketing for Your Business
Lou Bortone
Lessons
Day 1
1The Possibilities and Setting Goals
27:30 2Your Video Vision
28:57 3Getting the Audience Invested
17:14 4Off-Camera Video Tools - Part 1
38:18 5Off-Camera Video Tools - Part 2
31:46 6Trust & Credibility
19:26 7Engaging with Google Hangout
25:40Google Hangouts Q&A
14:32 9Camera Performance with Michael Port - Part 1
25:18 10Camera Performance with Michael Port - Part 2
36:41Day 2
11Let's Make Videos!
28:20 12On Camera: First Impression Videos - Part 1
22:14 13On Camera: First Impression Videos - Part 2
21:37 14Video Editing: How to Make It Easy
07:47 15Editing with WeVideo
44:50 16Editing with Intro Designer
10:49 17Getting Your Video on the Web
30:05 18YouTube Tips & Other Platforms
32:36 19Mobile Tools for Video
14:32 20Power of iPad with Mike Stewart
27:58 21iPad Video Training with Mike Stewart
18:28Day 3
22Video: Marketing vs Branding
23:43 23Creating Online Brand Identity
20:17 24YouTube Channel Critique
32:20 25Creating Content that Will Make Money
31:11 26Next Level Webinars with Omar Zenhom
35:42 27Video Monetization
28:56 28Video Product Launch Formula
19:51 29Video Visibility Strategies
23:07 30Repurposing Content for Video
11:37Class Description
Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.
In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.
Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable.
Class Materials
bonus material with purchase
bonus material with purchase
Ratings and Reviews
a Creativelive Student
One of the best video marketing courses! Lou presented a comprehensive overview of the best and latest technologies that make video more accessible and doable - for beginners and advanced users. The course is filled with terrific resources and how-to guides that save hours of searching on your own. I watched the live broadcast and purchased the course for ongoing reference. Lou's expertise and years of experience really make this course an amazing value. It's well organized, fun and includes fantastic guest speakers. Thanks CL and Lou!
a Creativelive Student
This was a really great course. I am definitely going to apply what I learned. It was so much information that it will literally take me months to apply it all, but building a business is a long game. I loved how Lou mixed high level strategy with the specifics of how to use key tools and recommended a variety of useful resources. This course was very practical. I've already started applying it and have a basic blueprint for my way forward that I will flesh out as I make more progress. I definitely know I'm going to add a lot of success to my business through what I learned in this course.
a Creativelive Student
Hi Lou, I bought the replay up sell so that I could listen and watch when it fit my schedule. So far I've watched the first 3 videos. It's great and I'm so glad you put all this together. The handouts and bonuses are useful, too. It's obvious you are a master at video and I'm happy to learn from you.