Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Choosing A Visual Approach
now we're going to talk about choosing a visual approach that strategic and appropriate. Once an idea is selected, there's various ways to bring it to life. This isn't an arbitrary choice. It should really come from the spirit and the ethos of the brand as well as the objectives. In the creative brief, this is a good time to start thinking about the various types of logos and which one could work for your particular project. Consider how the tone and the subject matter will affect the finishing style You choose to go with. Some examples would be using crests for universities, bubble letters for kids, toys, textures for organic gardens and flat, minimal design for sleek tech startups. Classic logos have always been flat and relatively simple for print reproduction flexibility, but in the on screen era photos and tone are used more often these days. The key is to make sure that you're not just using a photograph and keeping it the way it is. You have to make it your own and you have to d...
o something to it. Something more than just presenting the photo to actually turn it into a logo. If you choose to start with the photograph, there are great paid sources out there like Getty and dissolved For example. There's also some free sources like pencils, P E X E L S and unspool ash. But remember whatever you choose to work with, you have two stylized it and make it unique in your own
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Agatha Munson
Student Work
Related Classes
Graphic Design