Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Word Lists And Mindmapping
this is what I consider to be one of the most important lessons. It's all about word lists and mind mapping time for you to rev up your creative engines. Let's get started sketching is really, really important. It's something that my father taught me since I was a little kid as the best way to come to an excellent final product. It's something that he learned from one of his idols Milton Glaser, one of the greatest designers of all time. It's so so, so important that you have a proper plan and the act of actually using your hand, putting that pen or pencil to paper and doing that motion physically actually opens your mind and gets you thinking about the best ways to create your final logo. Really try to resist the urge to open creative cloud the second you get the green light on your logo assignment, if you really have an aversion to drawing or using pen and paper or pencil and paper, you can always use digital drawing tools like procreate, which is a great tablet app. A lot of people ...
use their ipads with the stylists or you can just use a wakame tablet and draw right onto your computer any of that's fine, but it's really just the motion of drawing with your hand. That's super important in this part of the process. The first step is actually to write words and I know that we're working in a visual medium, but using words is actually a great way to start opening your mind and expanding your imagination, free associating any words that come to mind will open your mind and transform your thinking from the literal to a purely creative and open mindset. A word list starts with a few key words that sparked other related words and are presented in a list format. Here's an example of the wordless method for milestones. Rate anything at all that comes to mind. Don't think too hard either and don't necessarily think in terms of what the final logo will be. A mind map is like a word cloud but it's more focused. It starts with the keyword as the hub and then various spokes from that central idea form a network of related thoughts. You can use various keywords and spokes to form a larger network start with words. But if an idea comes naturally it's okay to sketch it out and if your mind goes right to an object it's okay to draw that object as well, Continue this exercise and spend about 5-10 minutes on it. For the second exercise I'd like you guys to try your own word list or mind map either methods fine and they're both going to achieve the same results. So the choice is yours. You can either use an example from the brief that I showed you guys in the creative brief section or you can use a real world example of your own either one is fine
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Agatha Munson
Student Work
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Graphic Design