How to Apply Keywords Across Your Site
Lesson 12 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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How to Apply Keywords Across Your Site
Lesson 12 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
How to Apply Keywords Across Your Site
now that we have chosen our keywords, it's time to decide how to target them on our website. Often people try to target all their keywords to the homepage, that's not how it works, you need to organize your keywords together into related groups, then allocate these keywords two pages on your website, optimizing your services or product pages accordingly for each group of keywords, let's use the example of a building contractor in SAn Francisco. This is a good example of a business that I often see targeting all of their keywords on the homepage while forgetting to optimize the inner pages of their site. In this case their homepage might target broad local building keywords such as builder SAN Francisco building company SAN Francisco or builders bay area. But the services pages will target more specific keywords like so, so we'll have services forward slash house remodeling forward slash kitchen renovation, patio construction and each of those pages will target their own specific group ...
of keywords. Each page is optimized for a specific set of keywords. Ultimately, our aim is to rank as many of our website pages on the first page of google as possible. By using this approach, we're spreading out our target keywords across the site. This gives us more chance of exposure and success rather than I guess putting all of our eggs in one basket, so to speak and targeting all of our key words to the homepage, which is the tendency for new business owners, you want to spread them out across the site as effectively as possible. If you have extra keywords that you're interested in But you haven't targeted those keywords to a service or product page on your site. You can go out and create blog posts to target these keywords. So looking at the example, we've talked about here, this building company may not want to create a service page on their website for something like Pergola construction and that's fine. So they might decide to write a blog post about that Pergola construction services in the Bay Area and they might get some organic traffic to the site that way by creating a simple blog post without the need to go out and design and build a service page on their website. In the next section, we will cover exactly how to go about on site optimization of your website for local S. C. O.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!