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Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
Introduction to Schema.org
schema is an often overlooked but critical ingredient for local and organic sc Oh, success! This section of the course contains some technical content, but it's important that you understand the concept at a higher level, whether you're an S. C. O. Professional or a business owner. The work we do here is going to make your business stand out from the crowd. Structured data is information in a specific machine readable format that follows the schema dot org standards. In the next lesson, I'll explain why schema is important and how it can enhance your website, giving you an advantage over the competition.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!