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Local SEO: Put Your Business on the Map
Alastair Dunstan
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Conduct thorough keyword research to target the right local keywords for your site.
- Conduct professional competitor research.
- Implement technical SEO to ensure that your sites stands out ahead of 95% of competitors.
- Optimize your website in Google My Business listing.
- Build local citations and understand the importance of NAP consistency.
- Source backlinks and perform local blogger outreach.
- Audit local outreach targets and avoid anchor text over optimization.
- Perform off-site SEO to to rank your website in the organic search results.
- The key principles of on-site SEO.
ABOUT ALASTAIR'S CLASS:
Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this Local Search Engine Optimization class that will put your brand on the map.
Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance.
By the end of this class you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.
WHAT YOU WILL LEARN:
- What local SEO is and why it is important for your website’s success
- The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
- The ins and outs of Schema Markup and why it’s important for your local business
- Setting up and optimizing Google My Business
- How to apply keywords across your site
- How to perform image SEO and Geotagging
- Manage location pages for multi-location businesses
WHO THIS CLASS IS FOR:
- Marketing managers and reps needing to gain a solid handle on Local SEO
- Anyone wanting to start a professional career in Local SEO
- SEO specialists wanting to improve on their skills
- Business and site owners wanting more organic traffic
- Web programmers, designers, front end and full stack developers looking to diversify their skillset
- All levels of experience
ABOUT YOUR INSTRUCTORS:
SEO expert with 8+ years experience in guiding early-stage businesses to achieve organic traffic growth, market share and profitability. Alastair is a successful agency owner and Fiverr Pro Seller. He has taken multiple brand-new websites to #1 rankings around the world using his proven local SEO methodology.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!