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The Framework Of Lead Generation

Lesson 5 from: Lead Generation with Facebook Ads

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The Framework Of Lead Generation

Lesson 5 from: Lead Generation with Facebook Ads

Blitz Metrics

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Lesson Info

5. The Framework Of Lead Generation

Lessons

Class Trailer

Why generating leads is a hot skill in the market

1

Why Lead Generation Is Important To Businesses

03:28
2

Understanding The Market

03:28
3

The Challenge Of Driving Consistent, Qualified Traffic

03:57
4

There Are Many Ways To Drive Leads.

01:59
5

The Framework Of Lead Generation

02:17
6

Quiz: Why generating leads is a hot skill in the market

What’s a Lead worth?

7

The Value Of A Lead Depends On The Business

07:26
8

Positioning Your Services (4;12)

04:12
9

Quiz: What’s a Lead worth?

Driving leads with a chatbot

10

Why Chatbots Are Effective

03:04
11

How To Set Up A Chatbot For Your Client

10:04
12

Growing A High-Quality Messenger List

06:18
13

Tracking Success With Your Chatbot

07:55
14

Building A Loyal Fanbase

04:31
15

Quiz: Driving leads with a chatbot

Driving leads natively on Facebook

16

An Introduction To Lead Forms And Facebook Canvas

04:09
17

How To Set Up Lead Forms

05:29
18

How To Set Up Facebook Canvas

04:23
19

Driving Traffic To A Landing Page

10:18
20

Retargeting Lead Generation Audiences

12:09
21

Monitoring The Success Of Your Lead Generation Campaigns.

09:21
22

Quiz: Driving leads natively on Facebook

How to drive high quality traffic

23

How Do You Define A Good Lead

04:21
24

How to use Attributes with your Chatbot

07:13
25

Filtering Traffic With Attributes In Messenger.

05:41
26

Quiz: How to drive high quality traffic

Tracking and adding value

27

How To Track Lead Completions

16:25
28

Optimizing Your Lead Campaigns

13:43
29

Have Something To Offer

07:26
30

How Leads Upsell To Future Sales.

05:16
31

Quiz: Tracking and adding value

How to be an all-star freelancer

32

Knowing Your Clients and Their Pain Points

04:26
33

Delivering Through A Painless Process.

07:53
34

Checklists - A Map To Driving Results

04:11
35

Troubleshooting - When Things Go Wrong, Since They Do

03:50
36

Quiz: How to be an all-star freelancer

Conclusion

37

Conclusion

05:11

Final Quiz

38

Final Quiz

Lesson Info

The Framework Of Lead Generation

there are three major components that you need to have set up. If you want to drive leads successfully first is the setup, that's the plumbing, the tracking, the coordination between different channels you tm parameters two is you have to have that content, the boosted post the landing page, the facebook ad, the offer and three you need the fulfillment, which is where you're collecting that email address and making sure that it makes it into their email system. Maybe it's male chimp or goes to dial the owner's phone number and they're able to reply. It's seeing the fulfillment all the way through down to the sale. When you can bridge those three components, you're demonstrating to the business that you're generating roo I and the cool thing is that you're doing this on facebook and you're using facebook's tools using facebook's data, allowing facebook to do that optimization for you. But one thing that you might not know and that most businesses don't know is that when you set that up,...

it actually works across all the channels because why wouldn't you need that when you're running google ads when you're running email campaigns when you're running on twitter or instagram or Snapchat or whatever linkedin wherever a lot of people think Linkedin is where you go to do B2B, you can but you still need that same three part framework, you still need that setup, you still need that content and creative and you still need that follow up to drive to sail. What's cool is that when you get this thing working, starting with facebook, which is the best way to start, you can replicate this across all the other channels using the same techniques and we call this the social amplification engine. Yeah. And these three steps work sequentially. So make sure you go through these in order for each client you have, if you don't, you're gonna have problems down the line, if you don't have things set up in terms of tracking your numbers will be off, it'll just cause a lot of headaches. So we've spent over a billion dollars on facebook. We collected a ton of leads, learn from our mistakes. These are the challenges we have that we're trying to help you guys prevent. And when you follow these three sequentially, then you'll be on the path of success, you'll be setting yourself up for big wins, So that's the first chapter and we're gonna hop over into Chapter two and discuss what elite is worth

Class Materials

Bonus Materials with Purchase

Strategy Audit
Suggested Menu Pricing
Quickstart
Calculating Brand Value
Messenger Marketing Case Studies
How To Generate Leads

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