The Framework Of Lead Generation
there are three major components that you need to have set up. If you want to drive leads successfully first is the setup, that's the plumbing, the tracking, the coordination between different channels you tm parameters two is you have to have that content, the boosted post the landing page, the facebook ad, the offer and three you need the fulfillment, which is where you're collecting that email address and making sure that it makes it into their email system. Maybe it's male chimp or goes to dial the owner's phone number and they're able to reply. It's seeing the fulfillment all the way through down to the sale. When you can bridge those three components, you're demonstrating to the business that you're generating roo I and the cool thing is that you're doing this on facebook and you're using facebook's tools using facebook's data, allowing facebook to do that optimization for you. But one thing that you might not know and that most businesses don't know is that when you set that up,...
it actually works across all the channels because why wouldn't you need that when you're running google ads when you're running email campaigns when you're running on twitter or instagram or Snapchat or whatever linkedin wherever a lot of people think Linkedin is where you go to do B2B, you can but you still need that same three part framework, you still need that setup, you still need that content and creative and you still need that follow up to drive to sail. What's cool is that when you get this thing working, starting with facebook, which is the best way to start, you can replicate this across all the other channels using the same techniques and we call this the social amplification engine. Yeah. And these three steps work sequentially. So make sure you go through these in order for each client you have, if you don't, you're gonna have problems down the line, if you don't have things set up in terms of tracking your numbers will be off, it'll just cause a lot of headaches. So we've spent over a billion dollars on facebook. We collected a ton of leads, learn from our mistakes. These are the challenges we have that we're trying to help you guys prevent. And when you follow these three sequentially, then you'll be on the path of success, you'll be setting yourself up for big wins, So that's the first chapter and we're gonna hop over into Chapter two and discuss what elite is worth