Troubleshooting - When Things Go Wrong, Since They Do
Oh, things never go wrong when you're running lead campaigns or driving leads for clients right? Every anytime you try something, it always works the first time right now. So what do you do and how do you troubleshoot them? The most common reason when we see people launch their campaigns that could be paid, could be chatbots, could be landing pages, could be any kind of campaign to drive leads is they say it doesn't work and it's because the conversion rate is too low. So I, I said 1000 clicks and I only got one conversion and I spent $1000 and I need to get leads for Less than $75 or whatever it might be cost per call, cost, perform right? Well, The # one reason why that conversion rate is low is because you don't have the right content and targeting combinations. And the reason why you don't have the right content. Targeting combinations is that you're probably taking on a client that doesn't have any existing history. They have a new product, they just launched, If you take on clien...
ts that have already demonstrated that they can drive leads through some other channel, they are an established business. They didn't just start their business last month and yet going on fiber and now they have their $200 budget to try to build their entire business. That's people who want champagne on a beer budget. So we say you want to find existing businesses, they've been in business for three years. They've generated at least, let's say $100,000 and maybe a million dollars of revenue, they have multiple employees, they are driving some kind of legion or traffic through digital channel somewhere. Maybe they have Adwords that's working. Maybe email marketing is working, but they haven't really done facebook legion. That's what you want. That's what we call a Ferrari with a flat tire, isn't it? So much easier to take a business that's already generating revenue. But maybe they're not doing facebook and they're willing to pay you to do this. And let's say it's only 1% of their annual revenue, while 1% of a company that's doing a million dollars is $10,000 And that company because it's an ongoing business, they're not gonna be as desperate, they're not gonna be calling you every single day saying, Oh, you just spent $20. How come? I didn't see any leads come in in the last $20 that you spent, I'm not even kidding, we have clients that will do that right? Well before we learned this lesson that we're teaching you take on businesses that you know, are going to work because if it's a new product, it's a new business, they don't have any money, they don't have good content, man. You you'd have to charge them hundreds of thousands of dollars and they don't even appreciate you anyway. Yeah, it's super crucial. We've talked about selling using benefits for its features. So when you sell using benefits, it's gonna be a lot of people who of course want those benefits like, oh I want quality leads but they don't qualify qualified. They they can't get the benefits because like Dennis said their conversion rates, they have no content. They have no existing traffic. So of course they want the benefits. This is like the person that doesn't date at all. Then things by spraying on some acts spray all of a sudden they're going to get a girlfriend the next day because they smell better. And that's the benefit act sells, it doesn't work that way. So as intern when you start selling using benefits, your own services, you have to do all these things. We were talking about how to scale by not taking on bad clients by using checklists by using strategy assessments to help you be able to deliver on what you're selling because anyone can sell on the features and you can just say, yeah, I'll set up the campaigns but I won't promise that they'll be successful or I'll run this video, I'll get you some weeds using such and such ways, Those are features. Anyone will take those. But you're gonna get garbage clients doing that. And in general less clients because you're selling features for its benefits. So in order for you to be successful at selling benefits. Like we've been talking about, you have to be able to live on it by doing things like this to by recognizing what clients are setting you up for failure. When you take them on, you never want to be set up for failure. So avoid failure by avoiding these types of clients and avoiding these types of heartaches by having these checklists ready to go.