Checklists - A Map To Driving Results
wouldn't it be ridiculous to have to bang your head over the same issue over and over and over again. That's the definition of stupidity, right? Like what's the difference between dumb versus stupid? You guys have heard that? Well, if you're doing digital marketing and you know what's working like the checklist that we're teaching you here, Why wouldn't you want to repeat them over and over again? A lot of people, especially in creative, which is how Fiverr started. They want to be able to be different and unique every single time because they want to be inspired and that might be fine when it comes to your logo and the things that are artistic, but when it comes to driving leads and results, you want to be able to use the checklist. Can you imagine if Logan was a surgeon and I went to him and I said, hey Logan, I have bad eyesight, can you do, what is it, cataracts or LASIK, right? Whatever procedure and Logan says, well, I'm I'm a relatively new doctor, so I want to try this brand ne...
w procedure that's never been done before. And you know, it's gonna like be totally breakthrough stuff that no doctor has ever done before. What do you want to do it? And I'd be like, no, I'm gonna go to a doctor that has done this 10,000 times. It's so commonplace and mundane, there's no risk involved. It's, it's just like brushing your teeth or drinking from a mug where there's just you just know exactly what to do. There's no fear of this thing might that might not happen. You want to have your services be like that. You want to have so much confidence, not fake bravado confidence, you're fluffing yourself up pretending that you're good, but you won't have a checklist. It's repeatable. And that's why you have the strategy assessment. That's why you have an access checklist because you want to reinvent the wheel every time to get access to their page into their ads account and edit their landing pages and to be able to get their video assets. No, they're not even paying you for that, right? So if they're not paying you for that, you should send in the pre made checklist when you preempt the questions that they have. Think about this. If you've done freelancing for a few years, you know that your clients are asking you the same set of questions every single time. Oh, what's gonna happen next? Oh, what's this one thing cost? Can you do this or also or not do that? You already know what those are. So you preempt damage before the its prevention versus what's the word healing? Like an ounce of prevention is better is worth more than like a pound of surgery. You want to prove you want to cut that problem off before it ever happens by pre recording your little videos at different points. So you set their expectations in advance. You publish that process. You put it in your fiber profile saying this is what I do, You can take our materials, give us credit, but you can also say it's your checklist that you've adapted, right? And say as they progress through different points. Oh, congratulations on being a client. We're going to collect your goals content and targeting. This is how the form works. When you fill it out. I will reply to you within 48 hours or whatever it is. You need to tell them otherwise they will be messaging and saying, hey, I haven't heard that right? Or you say to them for example, oh, now that we've gotten all the ingredients, your goals, content and targeting, we're going to build your campaign. You can expect for us to get back to you within 72 hours that way they know that way after 48 hours. Like okay, they told me 72 hours. So I know I should get something with the next 24 hours and they don't come and hound you and come harass you. So you're preempting every stage along the way. Any question that they have or anything that you need them to do, You've already given them a checklist. A checklist is not only for your own execution because you might say, I don't need a checklist already know what I'm doing. I'm a pro yes, but you still need a client to understand. And so the client, the client is also being educated through your checklists because you have little articles, you have little videos along the way so that you don't have to explain to them and read and rewrite the same emails over and over again. It's a beautiful process because then you get the most value on your time and your driving the result.