Knowing Your Clients and Their Pain Points
So now let's talk more about growing your business selling facebook lead ads packages before you've learned about in the previous lessons, how do you actually execute the facebook campaign to be able to drive leaves, whether it might be through chatbots, driving traffic to a landing page, through an instant experience through people registering for a webinar, them connecting through different forms, whether you're getting information like an instant article, learn all these different ways tactically and how you implement for the particular clients. But now let's talk about how do you drive more business for yourself so that people hire you. The way to do that is you have to focus down on a particular niche. We call that a lighthouse. And when you have one great example, let's say that you have a gym owner and they do Pilates And she does Pilates for all these other 40 plus women that also want to tone their bodies. You can use that as a template that covers all the other people that ar...
e Pilates, gym owners and when you do that, you're able to sell through their particular story and their particular pain and their particular gain that they're able to generate. It's a repeatable model, just like a franchise Logan and I would like to eat it in and out hamburgers if you're lucky to eat at one of them. You know, it's pretty good, it's better Mcdonald's, we still eat mcdonald's, but it's a repeatable model where any place where you plop down a Mcdonald's, you know, that you can generate the same result over and over again and you want that kind of consistency in your business when you have one of these and you're able to demonstrate results. By definition, you've turned that lighthouse that that example that you want to be able to replicate into a model that has template herbal campaigns and copy and reflects the features and benefits that drives them customers that will work anywhere else. Right. The point of a franchise kind of model, the point of replication or repeatable excellence is I've got this model and all I have to do, it's copy it, I guess control C, control V, right? Or control X. Control V. I can copy that over and just swap out the names, swap out the images. If you've got one minute videos along the way. Stay inside the landing pages, Inside messenger for a chat bot inside, you know, the the website landing pages, you can reuse all that content. Alright. Maybe if you're, if you're doing the one minute videos, for example, you just have the client re film those particular one minute videos. So it's their face. So it's that particular real estate agent. It's that particular veterinarian. It's that particular author, speaker coach, that's the key. But we put this at the end because we want you to understand the mechanics of how you've actually done it. Hopefully at this point you have one client that you've driven leads for. Maybe not through facebook ads, that's okay or maybe if you haven't driven any leads, we've seen some people come to us and say, oh, but I'm new in this business and I've not driven any kind of leads and I want to start selling these services. That's not as good. But in that case finds someone who's already done it before and turn their process into a process that you have where they're the master and you're the apprentice and you can say this is the model that I have that has been proven that I've worked together with my mentor to be able to execute its the same one I want to do for you. What ignites the same pain and pleasure that you solved over here and solves the same problem. If you're trying to solve a different problem than the one that you know works. That's like let's say Logan and I were both old people and I'm actually old person and I take a particular medication or maybe I've got some kind of heart problem and then Logan's sick. But let's say he has a lung problem. If he takes my heart medication and I take his lung medication, we're both gonna get killed. Right. You want to make sure that whatever package you're offering against that particular lighthouse is repeatable and throughout this course guys we've been trying to teach you evergreen principles that live forever and it's true to basic marketing. One of those we've talked repeatedly about is features first benefits. When you have a lighthouse. Like Dennis was saying, then you can really sell through benefits because you can say I drive leads for gym owners or I helped gym owners, you know, increase foot traffic. That's a problem business owner has. And that's when you have power scaling. As a freelancer. We're gonna give you guys a few more tips and tricks and principles that we've learned the hard way in these next few lessons.