Lessons
Why generating leads is a hot skill in the market
1Why Lead Generation Is Important To Businesses
03:28 2Understanding The Market
03:28 3The Challenge Of Driving Consistent, Qualified Traffic
03:57 4There Are Many Ways To Drive Leads.
01:59 5The Framework Of Lead Generation
02:17 6Quiz: Why generating leads is a hot skill in the market
What’s a Lead worth?
The Value Of A Lead Depends On The Business
07:26 8Positioning Your Services (4;12)
04:12 9Quiz: What’s a Lead worth?
Driving leads with a chatbot
10Why Chatbots Are Effective
03:04 11How To Set Up A Chatbot For Your Client
10:04 12Growing A High-Quality Messenger List
06:18 13Tracking Success With Your Chatbot
07:55 14Building A Loyal Fanbase
04:31 15Quiz: Driving leads with a chatbot
Driving leads natively on Facebook
16An Introduction To Lead Forms And Facebook Canvas
04:09 17How To Set Up Lead Forms
05:29 18How To Set Up Facebook Canvas
04:23 19Driving Traffic To A Landing Page
10:18 20Retargeting Lead Generation Audiences
12:09 21Monitoring The Success Of Your Lead Generation Campaigns.
09:21 22Quiz: Driving leads natively on Facebook
How to drive high quality traffic
23How Do You Define A Good Lead
04:21 24How to use Attributes with your Chatbot
07:13 25Filtering Traffic With Attributes In Messenger.
05:41 26Quiz: How to drive high quality traffic
Tracking and adding value
27How To Track Lead Completions
16:25 28Optimizing Your Lead Campaigns
13:43 29Have Something To Offer
07:26 30How Leads Upsell To Future Sales.
05:16 31Quiz: Tracking and adding value
How to be an all-star freelancer
32Knowing Your Clients and Their Pain Points
04:26 33Delivering Through A Painless Process.
07:53 34Checklists - A Map To Driving Results
04:11 35Troubleshooting - When Things Go Wrong, Since They Do
03:50 36Quiz: How to be an all-star freelancer
Conclusion
37Conclusion
05:11Final Quiz
38Final Quiz
Lesson Info
How To Set Up Facebook Canvas
Welcome to this lesson where we're talking about how to set up facebook instant experiences in your facebook campaigns. So instant experiences, they used to be called canvas ads. So if you hear canvas ads or instant experiences know that the same thing. Facebook just changed the sound of them and the first place you can find facebook instant experiences is right here on your public figure page. So here on Denis's we're going to navigate to the very top, click more and click publishing tools. So after this page populates, we're gonna want to scroll down and all the way at the bottom. We're going to click instant experiences and in parentheses canvas because there's, you know, naming confusion and here is where we get to create our instant experience by clicking the create button and we can add different components. If you're familiar with the landing page optimization, you're basically going to take best practices that you would do on a page, a website and take these principles and do i...
t here. So for example I'm going to add a component and bursting typically is a headache so we know that a header if it's attacked That this is the 80% of where all the eyeballs are going to go when someone lands. So we want this to be effective. So just taking the principle that we know from lining pages and we're going to transfer it here into the instant experienced builder. It's basically a landing page within facebook and the benefit of that is it helps make the user experience much better, loads much faster. So headline goes here and you can just play around with different elements, text, color, the background color, you can add photos, you can add videos, you can think of it as a a landing page builder but within the facebook platform and after that you're going to want to click save and then you can also revisit once you saved, but once you have all the components you can click finish, just make sure everything is correct the way you want it to be set up. Another cool component is a carousel, so we click carousel, you can link out with different photos and have different links to another instant experience, app store, website. This is a good way to feature maybe if you have multiple products and e commerce people can click through, learn about your different products and even just click and learn more directly to different experiences where you dive deeper. Another instant experience. Now, this is one way to create your instant experience. The other way is doing it directly and business manager. So here we are in, you're as manager, there's two objectives that we can click, we can either click traffic or conversion because these are ones that are supporting the answer experience, then we're gonna click continue, managed to add set level all the way until we get to the ad level and then there's going to be a feature to click instant experience which is right here and the cool thing is you can use one of their templates, you can click more templates or you can use an existing one from the one we made already from this page. So let's say we just want to use their template and save time to be efficient. They're already going to have some ones that we can choose from. So let's click more templates. There is customer acquisition storytelling, selling a product. So based on your goals, you can edit it to your needs. So again, there's two ways to do it either on the back end of your page or within business manager and that is how you set up an instant experience.
Class Materials
Bonus Materials with Purchase