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How To Set Up Lead Forms

Lesson 17 from: Lead Generation with Facebook Ads

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How To Set Up Lead Forms

Lesson 17 from: Lead Generation with Facebook Ads

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Lesson Info

17. How To Set Up Lead Forms

Lessons

Class Trailer

Why generating leads is a hot skill in the market

1

Why Lead Generation Is Important To Businesses

03:28
2

Understanding The Market

03:28
3

The Challenge Of Driving Consistent, Qualified Traffic

03:57
4

There Are Many Ways To Drive Leads.

01:59
5

The Framework Of Lead Generation

02:17
6

Quiz: Why generating leads is a hot skill in the market

What’s a Lead worth?

7

The Value Of A Lead Depends On The Business

07:26
8

Positioning Your Services (4;12)

04:12
9

Quiz: What’s a Lead worth?

Driving leads with a chatbot

10

Why Chatbots Are Effective

03:04
11

How To Set Up A Chatbot For Your Client

10:04
12

Growing A High-Quality Messenger List

06:18
13

Tracking Success With Your Chatbot

07:55
14

Building A Loyal Fanbase

04:31
15

Quiz: Driving leads with a chatbot

Driving leads natively on Facebook

16

An Introduction To Lead Forms And Facebook Canvas

04:09
17

How To Set Up Lead Forms

05:29
18

How To Set Up Facebook Canvas

04:23
19

Driving Traffic To A Landing Page

10:18
20

Retargeting Lead Generation Audiences

12:09
21

Monitoring The Success Of Your Lead Generation Campaigns.

09:21
22

Quiz: Driving leads natively on Facebook

How to drive high quality traffic

23

How Do You Define A Good Lead

04:21
24

How to use Attributes with your Chatbot

07:13
25

Filtering Traffic With Attributes In Messenger.

05:41
26

Quiz: How to drive high quality traffic

Tracking and adding value

27

How To Track Lead Completions

16:25
28

Optimizing Your Lead Campaigns

13:43
29

Have Something To Offer

07:26
30

How Leads Upsell To Future Sales.

05:16
31

Quiz: Tracking and adding value

How to be an all-star freelancer

32

Knowing Your Clients and Their Pain Points

04:26
33

Delivering Through A Painless Process.

07:53
34

Checklists - A Map To Driving Results

04:11
35

Troubleshooting - When Things Go Wrong, Since They Do

03:50
36

Quiz: How to be an all-star freelancer

Conclusion

37

Conclusion

05:11

Final Quiz

38

Final Quiz

Lesson Info

How To Set Up Lead Forms

Hi everyone. Welcome to this lesson. Today we're talking about how to set up and manage lead forms. So all lead forms, they're tied to a specific page in this case we're using a Dennis's page as an example here and you want to go onto the page and then on the top browser here you want to click publishing toss and once we go into publishing tools we are going to navigate to where our lead forms are located so we can get it set up. So down here on the left hand column there are four different links here. We have lead add forms forms, library, draft forms, library and lead setup. They get everything set up. Well first click here and then facebook will give you step by step instructions on how you can connect your Crm. So in our case for example you can use Salesforce, Infusion Soft, whatever if you wanted to put infusions off connected and then just follow the steps here to integrate your Crm next. Once you get that set up, you want to go to your lead add forms and you can go ahead and cr...

eate. You have two options. You can either create a new form or you can duplicate an existing form. This is very useful for split testing. You want to change the image or a headline because the thing about lead forms is once you create it and you publish it you can't go ahead and go back and edit it so we can use this to keep on iterating, see if we can make improvements. So if we're creating a new form, click next and then there are different options. It's pretty much drag and drop. It's a very intuitive platform to use. And for here we like having higher intent. And the reason why we put higher intent is adds an additional step review screen. That way people have to verify that they're opting in as a lead. The leads are more qualified than if you didn't click it, but it's really up to you try both. Of course, you know, you fill out the name of form whereas the headline, maybe we're giving a lead magnet facebook advertising guide, get your facebook advertising guide for free or whatever it might be. You know, work on your copy. You can add upload an image. In this case we do a picture of the lead magnet, Maybe someone holding it. We can add copy to talk more about the lead magnet and there's different kinds of layouts, there's bullets and paragraphs. So bullet points. Oftentimes people are busy, they just want to see the highlights. So we've used in bullets and it's worked great for us then for your questions. You want to see what people can opt in for, maybe it's an email or full name. The great thing about lead forms is it skips a step rather than having a landing page, you built out on a landing page builder or your website, you're having the platform a native to facebook. So facebook is going to reward that the loading time is going to be less so the user experience is going to be much better. So more often than not people are going to opt in, it's gonna be a higher volume of opt ins because there's not that additional step of getting someone on the landing page. And also with facebook though auto generate the email field and the name field. That way people, by the time they see the form they'll just click submit because their form is already filled out because facebook has all that data and then you can also add additional questions. Maybe you want to feel them get to know or qualify them in different ways. You can multiple choice short answers then you'll have to get this far private policy in. And you can either write your private policy here or you can copy and paste the link of your privacy policy from your website. So without that you wouldn't be able to finish the lead form. See here this is a private policy in the actual form and thank you screen how you wanna include next steps, especially maybe someone's going to call, say our staff will call you in the next hour, set expectations here, that's what it's about. And you can even get people to a route to your website and then once you're done with that you can either click finish because you're done or if you just want to save it as a draft, just click save and you can go ahead and come back to it later and then say if you say it as a draft, you want to work on it, go to draft forms and then you can just work on it. Example, we had a draft of promoting our phoenix workshop, we can continue edit and finish it up later, and those are the steps on how to create your first lead for him. First set it up with your Crm, and then once you get that set up, you can create, make sure when it's published, you know, typos, everything is set up, you got the right pictures, videos, headlines, and then you'll be set enjoy.

Class Materials

Bonus Materials with Purchase

Strategy Audit
Suggested Menu Pricing
Quickstart
Calculating Brand Value
Messenger Marketing Case Studies
How To Generate Leads

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