Building A Loyal Fanbase
Welcome to today's video. Today, we're talking about how to build a loyal audience with your chat bot. So when it comes to building a loyal audience, there's one rule that's the most important and that's providing value first. We only like to sell as a result of getting our audience to know us like us and then trust us. And that's the process that we bring people through here at the list metrics. That's why we have our three stage funnel awareness consideration and conversion and every single step along the way we're building and fostering a relationship with people. So by the time they trust us, they're ready to commit to our services and what a chat bar really is. It's a way to build relationships, build trust and add value at scale because otherwise We couldn't do all these things ourselves and it's a cost effective way opposed to manually operating the chat about 24/7. So what we've done is give people value first. And just because they're opted in, we're going to continue to give ...
them valuable content so people can apply to their business. And today, I just want to show you a couple examples that we're using here that you can use for your audience and clients too. And one of the things people do when they first engage with us is we have, if you go to the dialogue, we have our s a drip campaign and what that is is it's an automated drip sequence forming people about our six face process to making sales and generating leads and that's the social amplification engine. S A E for short and you'll see each one of these is just providing value up front. Here is a welcome video just introducing what they're getting themselves into. Then we share the first phase of our process plumbing. Hey, here's to video tips for you below, check them out, watch tip number one, watch tip number two and will continue to do this, just educating people about our process and the reason why we do this is over time, people are going to understand our process more and by educating them, there will be more likely to turn into customers. So we take the opposite approach. People are afraid to share their value to share their best nuggets out to the world. Instead, we like to say, we want to give you our process, here's what we do here is how we do it that way. There's some people who are going to take the value we give out and they're going to implement, but then it's going to be another segment of the population who says, you know, I see the value in what they're teaching, but I don't have the time to commit right now to learn it myself. So I want to hand over my money because I trust these people and I want them to do it for them and that is a key when you're adding value up front. This is the theme that lies in anything here. We have our drip campaign, it's not only until the last last dialogue here, we give an offer and this was promoting a live workshop we had or we have a whole dialogue committed to telling people about a webinar we're having, here's webinar on how Dennis gets through 1000 emails. Here's one on how to optimize your ads. So we continue to foster and nurture our list by just giving up front value rather than approaching it. Where hey, by this or by that, we want to make sure that our relationships there at first and that is how you build a loyal following, not just on chatbots but anywhere. The principles stay the same. So why not do it with your chat plot here in the form of drip campaigns, in the form of chat blast, in the form of comic cards offer value up front, give your best material and people will come back, hope you enjoy the video, see you on the next one.