Lessons
Why generating leads is a hot skill in the market
1Why Lead Generation Is Important To Businesses
03:28 2Understanding The Market
03:28 3The Challenge Of Driving Consistent, Qualified Traffic
03:57 4There Are Many Ways To Drive Leads.
01:59 5The Framework Of Lead Generation
02:17 6Quiz: Why generating leads is a hot skill in the market
What’s a Lead worth?
The Value Of A Lead Depends On The Business
07:26 8Positioning Your Services (4;12)
04:12 9Quiz: What’s a Lead worth?
Driving leads with a chatbot
10Why Chatbots Are Effective
03:04 11How To Set Up A Chatbot For Your Client
10:04 12Growing A High-Quality Messenger List
06:18 13Tracking Success With Your Chatbot
07:55 14Building A Loyal Fanbase
04:31 15Quiz: Driving leads with a chatbot
Driving leads natively on Facebook
16An Introduction To Lead Forms And Facebook Canvas
04:09 17How To Set Up Lead Forms
05:29 18How To Set Up Facebook Canvas
04:23 19Driving Traffic To A Landing Page
10:18 20Retargeting Lead Generation Audiences
12:09 21Monitoring The Success Of Your Lead Generation Campaigns.
09:21 22Quiz: Driving leads natively on Facebook
How to drive high quality traffic
23How Do You Define A Good Lead
04:21 24How to use Attributes with your Chatbot
07:13 25Filtering Traffic With Attributes In Messenger.
05:41 26Quiz: How to drive high quality traffic
Tracking and adding value
27How To Track Lead Completions
16:25 28Optimizing Your Lead Campaigns
13:43 29Have Something To Offer
07:26 30How Leads Upsell To Future Sales.
05:16 31Quiz: Tracking and adding value
How to be an all-star freelancer
32Knowing Your Clients and Their Pain Points
04:26 33Delivering Through A Painless Process.
07:53 34Checklists - A Map To Driving Results
04:11 35Troubleshooting - When Things Go Wrong, Since They Do
03:50 36Quiz: How to be an all-star freelancer
Conclusion
37Conclusion
05:11Final Quiz
38Final Quiz
Lesson Info
Building A Loyal Fanbase
Welcome to today's video. Today, we're talking about how to build a loyal audience with your chat bot. So when it comes to building a loyal audience, there's one rule that's the most important and that's providing value first. We only like to sell as a result of getting our audience to know us like us and then trust us. And that's the process that we bring people through here at the list metrics. That's why we have our three stage funnel awareness consideration and conversion and every single step along the way we're building and fostering a relationship with people. So by the time they trust us, they're ready to commit to our services and what a chat bar really is. It's a way to build relationships, build trust and add value at scale because otherwise We couldn't do all these things ourselves and it's a cost effective way opposed to manually operating the chat about 24/7. So what we've done is give people value first. And just because they're opted in, we're going to continue to give ...
them valuable content so people can apply to their business. And today, I just want to show you a couple examples that we're using here that you can use for your audience and clients too. And one of the things people do when they first engage with us is we have, if you go to the dialogue, we have our s a drip campaign and what that is is it's an automated drip sequence forming people about our six face process to making sales and generating leads and that's the social amplification engine. S A E for short and you'll see each one of these is just providing value up front. Here is a welcome video just introducing what they're getting themselves into. Then we share the first phase of our process plumbing. Hey, here's to video tips for you below, check them out, watch tip number one, watch tip number two and will continue to do this, just educating people about our process and the reason why we do this is over time, people are going to understand our process more and by educating them, there will be more likely to turn into customers. So we take the opposite approach. People are afraid to share their value to share their best nuggets out to the world. Instead, we like to say, we want to give you our process, here's what we do here is how we do it that way. There's some people who are going to take the value we give out and they're going to implement, but then it's going to be another segment of the population who says, you know, I see the value in what they're teaching, but I don't have the time to commit right now to learn it myself. So I want to hand over my money because I trust these people and I want them to do it for them and that is a key when you're adding value up front. This is the theme that lies in anything here. We have our drip campaign, it's not only until the last last dialogue here, we give an offer and this was promoting a live workshop we had or we have a whole dialogue committed to telling people about a webinar we're having, here's webinar on how Dennis gets through 1000 emails. Here's one on how to optimize your ads. So we continue to foster and nurture our list by just giving up front value rather than approaching it. Where hey, by this or by that, we want to make sure that our relationships there at first and that is how you build a loyal following, not just on chatbots but anywhere. The principles stay the same. So why not do it with your chat plot here in the form of drip campaigns, in the form of chat blast, in the form of comic cards offer value up front, give your best material and people will come back, hope you enjoy the video, see you on the next one.
Class Materials
Bonus Materials with Purchase